Shelter again with latest TV advert!

Shelter again with latest TV advert!

9:17 AM, 30th March 2020, About 4 years ago 85

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I think the latest TV advert for Shelter is disgusting. Once again giving the impression that they provide housing and once again having a pop at landlords.

This time saying a tenant had called and said their landlord had asked them to leave the property in case they got Corona Virus. They really do make me sick.

We are fighting here to keep the country with a roof over their heads and they are spending out on advertising to keep their militant anti-landlord propaganda machine running, because the donations from B & Q and M & S are drying up.


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Neil Patterson

9:21 AM, 30th March 2020, About 4 years ago

Hi David,

I saw the add on Sky and thought the exact same thing.

Disingenuously using the Coronavirus example as a landlord when it was a lodger and what on earth are they asking £10 for when people might/will genuinely need shelter and they provide none!

steve p

9:31 AM, 30th March 2020, About 4 years ago

Reply to the comment left by Neil Patterson at 30/03/2020 - 09:21
I thought that clearly a lodger..

I could imagine a senario of an old lady with a pre-existing condition, in a high risk category, renting out a room to a doctor. Given that scenario however bad it might be to give them notice, you could understand why.

Typical shelter not telling the entire truth as always.


10:21 AM, 30th March 2020, About 4 years ago

Desperate stuff from shelter .. they just stoop lower each time to fuel their own extortionate incomes .. they are no charity

Joe Armstrong

10:54 AM, 30th March 2020, About 4 years ago

Is there no case for a complaint to the Advertising Standards people?


11:13 AM, 30th March 2020, About 4 years ago

I agree David with others,
Shelter has become all too self important in the last few years and to keep pounding landlords is not a good thing. I just wonder if the reasoning behind it is to get government support and commercial donations to boost their coffers and pay extortionate salaries to their top guys whilst appearing considerate and helpful to those that need help. Its not helping those volunteers a lot either. There are other smaller charities that do much more good for the homeless, I suggest people find one that is local and help them, the same could be done with businesses help local as was the case with my last employer a rather large online retailer now in supermarkets.

Whiteskifreak Surrey

11:33 AM, 30th March 2020, About 4 years ago

Where is our Landlord Alliance (as well as NRLA) to fight for the truth?


11:37 AM, 30th March 2020, About 4 years ago

Reply to the comment left by Joe Armstrong at 30/03/2020 - 10:54
Other Landlords have complained to the ASA, and been brushed off as it's deemed not to be an advertisement. I think complaining to the charities commission would be a better bet & hit Shelter harder if they lost their charity status.


11:51 AM, 30th March 2020, About 4 years ago

I would expect nothing less from an organisation that are a blight on the homeless diverting much needed cash into futile legal battles
actively causing more homelessness.
I am speaking as a landlord who has just accepted a late payment offer from one of my tenants.
As like most landlords I am trying to do the right thing for my tenants and myself. Not applying the all homes should be free mantra of Shelter but the realistic pragmatic approach that everything has a cost.

Chris @ Possession Friend

11:57 AM, 30th March 2020, About 4 years ago

If you look at the recent Coronavirus 'Guidance' [sic] from the Government, you can see that Govt heavily publicise and refer Tenants who have concerns about their security during the virus period to contact Shelter or Citizens Advice. !

It seems that whilst Central govt funding of Local authorities have reduced on Housing enforcement ( that should tackle the real and few bad Landlords ) thereby legislating for L.A's to legally raise their own License fee's ! - funding albeit it less, has been diverted to Shelter £30 Million/ year and Citizens Advice at ;
Latest 2018 Annual Report Income £93.8 Million, but interesting where that comes from -
Dept for business - £16.1 m
Money Advice service £24.4 m
Minsitry of Justice Witness service ! £11.6
DWP - £9.1 m
Welsh Govt - £5.7 m
Other Income charities corporates £ 5.1 m
Dept Business & energy £22.3 m
Other Public sector £0.4 m
Other income corporates £4.7
( Adds up to more than 93.8 ? )
The point being, that Govt are enacting legislation on the PRS ( and the PRS in isolation of other rented sectors ) and funding, out of Tax-payers money, two quango's that have somehow attained charitable status, to advise Tenants who are in a private business contract, on legal loop-holes that prevent them becoming - transferring, to burden local Government.
In previous years, Govt funding is stated as coming from DCLG, now MHCLG !
My guess is that they've changed Govt departments that 'Launder' public funds to these 'charities' to take the 'bad smell' of it.
Or am I being sceptical ?

Dennis Leverett

11:57 AM, 30th March 2020, About 4 years ago

Yes, saw it, absolutely disgusting. Who are helping out millions of tenants during this crisis WE ARE not Shelter. Its time they were brought down, that advert is terrible considering the situation we are in, scaring loads of tenants. I am going to complain to the charities commission about it and so should loads of us. GRRRRRR

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