How is this in any way appropriate?

How is this in any way appropriate?

8:36 AM, 30th November 2018, About 4 years ago 18

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This was found by our Property118 member Juliet who said:

“This tube line goes through king’s cross, so potentially people from all over the country might see it! It turns out to be an advert for a letting agency!

“I have now seen by going to the website, however when I saw the advert yesterday, I thought it was going to be some anti-landlord rallying organisation, and it’s just reinforcing the stereotype of how we are being portrayed is it not?”

Website of the Agency >>

The advertisement says: “No more shall you have to deal with lazy landlords or dodgy agents. No more shall you be hit with hidden fees or not get your deposit back. No more shall you have to sit on sofas that sag a little in the middle. Today we stand up for renters who deserve more.

“Today we say yesto no deposits. Yes to no fees. Yes to utilities and wifi included. Yes to 24 hour support. And yes to living in a neighbourhood full of bustling food markets, shops and entertainment. Friends, families, lovers. Welcome to the Rental Rebellion”


Yvonne Patterson

9:01 AM, 30th November 2018, About 4 years ago

Looking at the website for Tipi their offering looks very impressive with all the additional amenities and extras a tenant could possibly want. Intrigued I had a look into the company and see that they are a subsidiary company of an indirect subsidiary company based in Jersey and the ultimate controlling party is Lone Star Real Estate Fund IV a Global Private Equity Firm incorporated in Bermuda. The government may welcome the investment of these multi billion dollar firms but when they have decimated the PRS will companies like Tipi be willing to home the less affluent who will be requiring housing?

Will Taylor

9:04 AM, 30th November 2018, About 4 years ago

A private Build to Rent company, using communist themed wording and imagery. They're not the first capitalists to use this tactic to win over those who have a middle class workers' revolution mentality. I do find it completely genius. The irony is their Google reviews say they're overpriced, up to 25% above market rent. High quality, high price, targeted at prosecco socialists. Good luck to them!

Mick Roberts

9:06 AM, 30th November 2018, About 4 years ago

Ha ha love it.

Saggy sofa's. So if I don't include sofa's, am I one of them Landlords?

Free wifi & bills included. Where is the money coming from then?

Cause if the rent is £120pw & mortgage £80pw, & maintenance/repairs £20pw, Taxman & Licensing want their cut. Who's paying the bills then? Oh I see, higher Monstrous rent is it? And then the Landlord gets slated again for charging this extortionate rent to cover all the things they want included.

I think these people are bemused & brainwashed by the minority tenants that have bad landlords that shout out. Cause the good tenants don't moan & shout out as they have nothing to shout out about.
These people should come & speak to us that have 95% tenants happy. And tell them the rent is going up loads to cover this. And even less houses in the future cause people shouting out for FREE EVERYTHING!

Neil Patterson View Profile

9:11 AM, 30th November 2018, About 4 years ago

Excellent research and point Yvonne!

Not only are they attacking landlords in their marketing they won't be paying any tax for the privilege.

David Price

9:14 AM, 30th November 2018, About 4 years ago

There is no such thing as a free lunch of WiFi. My tenants mostly have soggy sofas, that is what they choose, for I do not supply any furniture, a result of the withdrawal of the tax allowance.

Will Taylor

9:16 AM, 30th November 2018, About 4 years ago

Reply to the comment left by Yvonne Patterson at 30/11/2018 - 09:01
That's even more genius. They pitch themselves as communists, and then evade the tax through complex offshore corporate structures.

Mark Alexander - Founder of Property118 View Profile

9:20 AM, 30th November 2018, About 4 years ago

I agree with everything that everybody has said so far, but Will in particular. Their marketing is indeed "genius", but that does not mean I approve of it.

Annie Landlord

9:26 AM, 30th November 2018, About 4 years ago

Deposit, fees and 'free' broadband all incorporated into sky high rents that only the well paid, very middle class element of generation rent could ever afford.
Build rent is big news, and done the right way is a good idea, but these organisations aren't interested in building homes for all our families with several children, or the vulnerable tenants with mental health needs or substance misuse issues, reliant on insecure benefits who regularly can't pay their rent.
Everything that's happening at the moment is pushing these tenants further and further into arms of criminal landlords who operate under the radar, because decent professional landlords can't make the figures work


9:28 AM, 30th November 2018, About 4 years ago

A Bermudan Venture Capitalist pitching their marketing in a Che Guevara style is almost as hilarious and misleading to the general public as Shelter's advertising, which implies the housing charity provides shelter and housing for the homeless.

Will Taylor

9:34 AM, 30th November 2018, About 4 years ago

Here's another example of this type of branding.

It's an expensive real ale bar in Hull, in the student area, preying on the middle class left-wing students. Its email address is... wait for it...

DDR as in East Germany!

I do find it amusing. But it is quite deceitful.

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