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Targeted advertising to reach engaged UK landlords with sponsored features and campaigns.
Reaching landlords in the UK can be challenging. Property118 connects you directly to one of the largest, most engaged landlord audiences in the country. According to auditable Google Search Console statistics, articles on Property118 appear in around 3 million search impressions a month. This is in addition to direct website traffic from our Newsletter subscriber base of active property investors, portfolio landlords, and letting professionals.
Whether you are promoting finance, legal services, property technology, or other products and services useful to landlords, we help you reach your target audience in a way that builds trust and delivers measurable results.
Our platform attracts landlords at every stage of their property journey, from first-time investors to large portfolio owners managing multi-million-pound assets.
These campaigns were designed to inform, educate, and generate warm leads for our partners.
Take a look at the Article Archive of our most successful advertiser via the link below to see what’s made them so successful.
Set-up fee: £500 + VAT for a professionally written and published sponsored article.
Commercial model: Property118 targets a minimum revenue of £5,000 + VAT per campaign. This is achieved through a combination of the initial £500 + VAT set-up fee and success-based commissions on advertiser sales or qualified conversions attributed to the article.
Campaign selection: We prioritise advertorials by likely returns because capacity is limited and demand is high. If we do not believe a proposal can reasonably reach the revenue threshold, we will advise alternatives before taking payment.
Banner advertising on our Newsletters starts at £3,000 a month plus VAT.
Measurement can include tracked enquiries, booked consultations, or attributed sales, as agreed with you in advance.
If you are interested in advertising to landlords through Property118, please email editor@property118.com with the following information:
We will usually reply within two business days to arrange an initial discussion.
Yes. Property118 is a Google News accredited publisher, so articles are indexed in Google News, which improves discovery and reach.
Yes. Every campaign article is included in at least one daily newsletter and in the weekly round-up. Where an article performs well, measured by commission income, we are happy to agree to re-run it.
Primarily UK landlords and property investors, from first-time landlords to large portfolio owners, together with letting professionals who influence purchasing decisions.
Typical outcomes include brand awareness, warm enquiries and booked consultations. We report impressions, clicks and referral traffic, and can add tracked links or unique booking codes on request.
Finance and mortgages, insurance, legal services, landlord software, energy and EPC support, tax and accounting, training and research.
Our professional journalists are available to help you draft your article to achieve maximum engagement and share it for your approval before publication.
£500 + VAT set-up, plus a performance-linked commission. Property118 targets a minimum revenue of £5,000 + VAT per campaign, combining the set-up fee and success-based commissions. We prioritise campaigns most likely to reach this threshold.
No. We align incentives through commissions and select campaigns with a strong likelihood of success. Targets and tracking are agreed with you in advance.
Usually, within five to ten working days from receiving your brief and materials.
Email editor@property118.com with your company name, objectives, timing, budget guidance and links to your website or assets.
In recent years, we’ve seen a quiet revolution in how service providers choose to reach professional landlords. The shift isn’t about traditional advertising hooks, but about how and where those conversations begin. Increasingly, landlords are turning to independent communities and educational platforms to understand what they genuinely need.
Most professional landlords no longer respond to online adverts or one-off email campaigns. They want context, examples, and peer validation. That’s why service providers are increasingly forming partnerships with trusted landlord-facing media outlets.
When guidance comes from a familiar, independent source, landlords are more inclined to explore services proactively rather than reactively. In that sense, landlord media platforms have become the new front line of distribution, not by selling services, but by educating and qualifying the right audience.
This evolution mirrors what’s happened in the mortgage market, where digital communities now influence more borrowing decisions than high-street branches. Service providers are beginning to realise that credibility converts better than clicks.
The result is a wave of collaborations between content publishers and service providers. Done well, these partnerships give landlords:
For providers, the benefit is equally obvious: reduced marketing noise, higher-quality leads, and stronger client retention.
The crucial factor in all of this is trust. Communities such as Property118 thrive precisely because they remain independent. That independence allows us to host open discussions, publish real experiences, and highlight best practice across the sector.
When service providers work with rather than through independent platforms, everyone benefits: landlords receive better education, advisers engage with better-informed clients, and the industry raises its overall standard of transparency.
It seems inevitable that more brands will seek long-term partnerships with credible landlord networks. Whether through co-branded education, embedded advice journeys or integrated referral frameworks, the goal is the same: connecting landlords with genuine expertise at the right time.
At Property118, we will continue to explore collaborations that serve our readers’ interests while maintaining complete editorial independence. The more aligned the sector becomes around education and best practice, the stronger and safer the private rented sector will be for everyone.
For more details, please email editor@property118.com with your company name, objectives, timing, budget guidance and links to your website or assets.
