Which Billboard Design Do You Prefer?

Which Billboard Design Do You Prefer?

8:30 AM, 23rd May 2018, About 6 years ago 27

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This is a super quick member survey to help us to decide which Section 24 campaign billboard design you think will be most effective going forwards (scroll down to voting)

The existing billboard design is pictured below.

This is the new design ….

The billboard campaign, which was started by David Heard, has already raised over £5,000 and billboards have already been erected in the locations below.

This is just the tip of the iceberg, because the campaign billboards are attracting media attention in every town and city they appear in, thus creating much needed additional publicity.

The camapign website page also encourages people to do the following:-

Sign an online petition

Spread the word by printing an image of the Billboard onto A4 paper and asking local shops (especially letting agents) to display it in their windows and on notice boards.

Print and send a copy of the billboard to landlords and tenants.

Send a copy to your local MP or Councillor


Link to Just Giving fundraiser

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Stephen Hare

8:49 AM, 23rd May 2018, About 6 years ago

Much prefer the new design but could it be amended to include the headline "Bad for Landlord's, Bad for Tenants" as I think it would attract more attention.

Alan Bromley

9:07 AM, 23rd May 2018, About 6 years ago

I agree with Stephen, the new design, while more punchy, does not say a great deal.

Big Blue

9:09 AM, 23rd May 2018, About 6 years ago

Use both in different settings/appropriate locations (ie new one where no time to read info, old one near pedestrianised areas?).

Also, new one should surely have words ‘and greater homelessness’ added after last sentence?

Paul Fletcher

9:27 AM, 23rd May 2018, About 6 years ago

Reply to the comment left by Stephen Hare at 23/05/2018 - 08:49
agree with Stephen but i think the word PRIVATE Landlords as it has not effected large corporate landlords

Darlington Landlord

9:40 AM, 23rd May 2018, About 6 years ago

I agree with Stephen and the other commentators, The new one needs something brief and attention grabbing to explain what its about and why its important to ordinary people/tenants who've never heard of clause 24.

Owen O'Neill

10:03 AM, 23rd May 2018, About 6 years ago

New one - but I'd say that the rising rent should be first line item and big - axe the tentant tax being second and smaller than the first line. - makes it more personal.... 'campain details...' is redundant.

find out about £950 Million tax increase behind it....

(950M might not be right but rings a bell, was in one of the impact assessments)

Mrs A

10:10 AM, 23rd May 2018, About 6 years ago

I think the new one is useless for a billboard because you have to click through the link to learn anything, and people can't do that with a billboard. The new one is great for facebook, etc.

Owen O'Neill

10:22 AM, 23rd May 2018, About 6 years ago

Reply to the comment left by Claire Abel at 23/05/2018 - 10:10
the url is short enough to remember - but the point is it gets "tenant tax" as a phrase into people's brains - whereas the old one was just too many words for anyone to retain any single part of it.

Mark Alexander - Founder of Property118

12:09 PM, 23rd May 2018, About 6 years ago

Thank you all for the feedback to date, it is very much appreciated. Hopefully we will get a lot more.

I do like the idea of having two billboard styles as per Jamie Fraser's suggestions. The first one certainly works well in pedestrian areas and particularly well when printed off and used a a flyer or in show windows, notice boards etc.

Our reasons for having a new design is that motorists passing by have very little time to take in what the billboards say, unless of course they are stuck in traffic. On that basis, a clean and fresh design is important.

The point about using the new version on Social Media is a good one. Please remember to share this article.


12:48 PM, 23rd May 2018, About 6 years ago

The bottom line "learn more about the real reason for rising rents" needs more emphasis to arouse the average tenants interest and give him a reason to look further. He has probably never heard of the "tenant tax"

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