Which Billboard Design Do You Prefer?

Which Billboard Design Do You Prefer?

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Which Billboard Design Do You Prefer?

This is a super quick member survey to help us to decide which Section 24 campaign billboard design you think will be most effective going forwards (scroll down to voting)

The existing billboard design is pictured below.

This is the new design ….

The billboard campaign, which was started by David Heard, has already raised over £5,000 and billboards have already been erected in the locations below.

This is just the tip of the iceberg, because the campaign billboards are attracting media attention in every town and city they appear in, thus creating much needed additional publicity.

The camapign website page also encourages people to do the following:-

Sign an online petition

Spread the word by printing an image of the Billboard onto A4 paper and asking local shops (especially letting agents) to display it in their windows and on notice boards.

Print and send a copy of the billboard to landlords and tenants.

Send a copy to your local MP or Councillor


Link to Just Giving fundraiser


Ascot Landlord

A month ago

I'm from a print/publishing background and I'm afraid the original design does look pretty cheap and tacky (a bit like the 'sell your home fast' signs) and quite frankly I probably wouldn't give it a second look as it doesn't look very official.
I prefer the new design - but perhaps it could include some more info from the first version (however - the current lead-in line 'Renting your home?' could be seen as a question for landlords rather than tenants).

Mark Alexander

A month ago

Based on feedback so far

Owen O'Neill

A month ago

Reply to the comment left by Mark Alexander at 23/05/2018 - 13:10
I'm liking this - make it more personal and impactful - as soon as the word 'landlord' appears people will switch off - and is now linked in their minds to the phrase 'rogue LL' - so keeping it off the poster is a good idea.
We're so bombarded with advertising unless we feel something personally effects us we usually tend to switch off.
For the same reason (avertising overload) it needs some attractive "homely" image to grab attention, just text alone isn't attractive enough in our visually saturated world (but not to the level of distracting from the text)

Owen O'Neill

A month ago

Reply to the comment left by Owen O'Neill at 23/05/2018 - 14:10
I had a dig through some stock photo sites - best I could quickly find was...

John Bullock

A month ago

Reply to the comment left by Stephen Hare at 23/05/2018 - 08:49
Stephen I think your caption sums it up! , “bad for landlords = bad for tenants”. Never liked the ‘tenant tax’ I always saw it as an own goal. Both bill boards are poor

Reply to the comment left by Owen O'Neill at 23/05/2018 - 14:10
Thats a good point!. It would be great if we could come up with something with the visual impact of the "Britains not working" billboard which I think everyone will still remember.

Annie Landlord

A month ago

I think the updated version of the second billboard is getting there. As the aim is to get people who are just walking or driving by to visit the website, maybe the website should be renamed TenantTax?
S24, after all, means nothing to the general public but they will remember 'tenant tax'

Reply to the comment left by Mark Alexander at 23/05/2018 - 13:10
Like the third design and agree with the others that somewhere Tenant Tax should be mentioned - or something to that effect. Section 24 is meaningless even for majority of Landlords... The word Landlord is avoided, and that is perfect.


A month ago

Prefer the original design.
IMO - the Line "Renting Your Home - You Need To Know This!" is the important part. It speaks to the people affected.
Lines like "Your Rent", ""You Could Be Evicted" "Your Landlord Could Sell Your Home" - People can relate.
Where's the call to action?
"You & Your Family Could Be Affected - Visit this website if You Rent Your Home. etc, etc.

Steve Hards

4 weeks ago

You have made the decision much harder for yourselves - ask a thousand people, get two thousand opinions! However, there are some basic copywriting principles to observe: 1) Define the audience, so my suggestion for the first line... Renting your home? 2) Create a tension/doubt to be resolved... The Government is picking your pocket 3) A simple call to action to resolve the tension... Visit StealthTax.UK to find out how!
The domain name stealthtax.uk is available at time of posting this comment and is more intriguing than tenanttax. Besides, a lot of people have difficulty spelling 'tenant' correctly.

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