Don’t use the ‘L’ word

Don’t use the ‘L’ word

8:32 AM, 5th January 2022, About 2 years ago 71

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The majority of the Buy to Let community say they would prefer not to be called “landlords”, according to research from mortgage intermediary Mortgages For Business. Some parts of the US media, including regional divisions of NBC, have reportedly stopped using the word “landlord” due to complaints from the community.

When it came to the UK, 59% of those surveyed by Mortgages for Business said they wanted the British media to stop using the word “landlord” and that the term was dated.

When the Buy to Let community was polled on their preferred name, 43% said “Small Housing Providers”, 36% said they would prefer to remain “Landlords”, and 21% opted for other options including “Rental Accommodation Provider”.

Gavin Richardson, managing director of Mortgages for Business said: “Sections of the media have vilified the buy-to-let community.  The government has hammered them – think Theresa May’s 3% Stamp Duty surcharge and other tax deterrents.  It’s got to the point where the buy-to-let community doesn’t want to be associated with the term ‘landlord’ anymore.  The term carries much more baggage than it once did. No wonder the community wants a rebrand.”

Additionally, 73% of those surveyed said they felt “unfairly portrayed as this generation’s financial bogeyman”.  Only 8% felt that landlords were not “financial bogeymen” at all while the remainder accepted that their notoriety might not be entirely unwarranted.

Gavin Richardson said: “The majority of landlords are paying 40 per cent tax on their rental income – plus stamp duty – which means the Government is profiting hugely from Generation Rent.  And to what end?  Hammering landlords over the last five years has done first-time buyers no favours – research from Nationwide suggests first-time buyers now need to save a huge 113 per cent of their annual salary for a typical home deposit of 20 per cent!

“What would happen if we took landlords out of the housing equation?  The impact on the property market would be significant and almost entirely negative.  It’s not as if the Government is pouring money into social housing – or making any progress on house building.  Frankly, the Government should be championing landlords and lauding their contribution to the housing sector – landlords are bailing the Government out!”

“On top of that, millions of Brits face a financial crisis in retirement by not putting enough money aside for their pension.    Two thirds of employees aged 45 and over face poverty in old age unless they act soon.  One in five Britons say they have no form of private or workplace pension.  It is regularly drummed into us that we need to invest for a comfortable retirement.  And yet, when people start building a nest-egg – investing in property to try to ensure they have an income for their retirement – they are reviled!”

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Katy Ann

9:44 AM, 5th January 2022, About 2 years ago

I’d be interested to know what proportion of the landlord population Mortgages for Business actually polled, and how their questions were put. I find it hard to believe that a “majority” of landlords are that bothered about being called landlords. And any perceived disapproval in the media is attributable to the fact that we make money from the provision of housing not to the term “landlord”, so changing how we're referred to wouldn’t change that. This is a completely nonsense click bait article, which Mortgages for Business have presumably published in a sad attempt to drum up business.

Jo Ramkissoon

10:13 AM, 5th January 2022, About 2 years ago

Reply to the comment left by Katy Ann at 05/01/2022 - 09:44
Totally agree. BS poll. More ways to divert and divide. If I'd been surveyed, I know what I would have said...


11:01 AM, 5th January 2022, About 2 years ago

Also agree. Additionally, I am fed up of a section of society who want to change our language (and in this case legal terminology) to suit the easily offended minority.

Chris mccauley

11:46 AM, 5th January 2022, About 2 years ago

In 2003 I bought a 2 bed house with a downstairs area with toilet and space for kitchenette. When I was decorating the downstairs room a planning officer barged his way into the property demanding I get planning permission for a bed sit as this area could potentially be let as such with a separate 2 bed flat upstairs, this was not my immediate intention. Having been bullied into getting the planning permission ,could I automatically be charged double council tax whether the bedsit area was/is let or not? I did not register it as two dwellings with the council despite having planning permission.

Paul Essex

11:50 AM, 5th January 2022, About 2 years ago

I would love to be referred to as a 'Small Housing Provider' but sadly too much indulgence and insufficient exercise makes this an unlikely prospect.


13:22 PM, 5th January 2022, About 2 years ago

I’m afraid I disagree with all of the above comments except the last one.

I think being called a landlord is really pejorative. I’d much prefer to be called a small housing provider or rental accommodation provider. Much better and far more positive.

Remember, Tree Surgeons called themselves Tree Surgeon is rather than woodworkers and instantly their status ( and prices) went up.

These words do matter I’m afraid.

Good luck, Peter

Old Mrs Landlord

15:15 PM, 5th January 2022, About 2 years ago

Reply to the comment left by Paul Essex at 05/01/2022 - 11:50Do you not think this would invite jibes about PRS properties being small? The term Small Housing Provider is ambiguous. Social media regularly talks of private landlords making a fortune out of "rabbit hutch rentals".
In the town where we have purpose built one-bed flats with designated parking and either private or communal outside space, bathroom with bath and shower, separate lounge and kitchen or combination of the two fitted out with washer/dryers, fridge-freezers, and full cooking facilities, the same one-bedroom LHA rate they attract is also applicable to studios. This has led to a proliferation of conversions of large rooms in town-centre Victorian houses with the addition of a partition in one corner to house a tiny shower, WC and washbasin while another corner is fitted with a sink and cupboard with worktop over and a freestanding cooker, calling itself a kitchen. Such provision is of course a direct response to government policy (lack of social housing; financial squeezing of landlords and broad LHA divisions), but gets all landlords a bad reputation as providers of "small housing". The same applies I know to many commercial to residential conversions.

Chris @ Possession Friend

16:01 PM, 5th January 2022, About 2 years ago

With between 50 to 300 Tenant applicant per available rental property,
I think we should just demand to be called, ‘ Sir ‘ or ‘ Maam ‘ !

Mike T

19:59 PM, 5th January 2022, About 2 years ago

Perhaps drop the 'Small' and just use 'Home Provider'..
But honestly does it really matter ? we are still Landlords.

Kate Mellor

20:18 PM, 5th January 2022, About 2 years ago

I hate the term “Landlord” it harks back to feudal times and paints a picture of the landed gentry “lording” it over the peasants. Not an image anyone needs to foster in this day and age. I can’t say I have any great alternative suggestions, but almost anything would be better in my opinion. I tend to describe myself as a Property Manager or Letting Manager if I have to fill in a form or something.

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