BILLBOARDS UPDATE “Just Giving” campaign raises over £4,000 in just a few days

BILLBOARDS UPDATE “Just Giving” campaign raises over £4,000 in just a few days

13:12 PM, 8th May 2018, About 6 years ago

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The Just Giving billboard campaign highlighting “Section 24 Tax Reforms” has now raised over £4,000 🙂

We think a lot more is likely to be raised once people see pictures and newspaper reports of further billboards going up in Cities such as London, Birmingham, Manchester, Leeds, Newcastle etc. and we are all mega excited for that to happen ASAP.

In regards to the design of the billboard, we spotted the phrase “Section 24 Tax Reforms” alongside other references.

When we entered “Section 24 Tax Reforms” into Google search very little came up in terms of useful information.

Accordingly, we took that as an opportunity to create a highly optimised website page to provide all the key information that anybody we could reasonably want people to read; e.g. MP’s, Councillors, Journalists, Tenants and Landlords.

We are pleased to report that that initiative worked out to perfection. If you now search Google for the phrase “Section 24 Tax Reforms” our preferred landing page comes out top of the search results.

Quite a few S24 campaigners, who we have known for a long time and trust very highly, have suggested that having reference to might not be the most effective page to promote because it is geared primarily towards helping landlords.

David Heard made this choice deliberately because, at the time, there were very few appropriate and completely up-to-date landing pages he could have chosen as alternatives when he took the initiative to get the ball rolling.

The lady who helped David to design the visuals for the billboard has agreed to make minor tweaks to the design for free. This is a major relief because it means that none of the money raised will need to be spent on anything other than what it was intended for, i.e. to print, paper and paste more billboards and pay for the rental of advertising space.

All additional billboards will now have a single reference point; Search the internet for

Also, the word “landlord” will be removed from the billboard.

The new landing page now ticks every box.

If you take a look at the article that comes top of the Google search results for “Section 24 Tax Reforms” you will see that we have made it as tenant friendly as possible, by pointing out that any guidance landlords receive to help them mitigate some or all of the consequences of S24 could in turn help tenants by preventing further rent increases. Please see the link below.

David Heard’s initiative has certainly caught people’s attention, and the more boards we can help him to raise money for the better.

What we need now are pictures of the new boards in-situ, and that cannot happen soon enough.

In regards to publicising the arrival of the billboards in major cities, we now have Chris Daniel on board. Chris has taken on the role of Press Liaison (, so he will be able to contact local media and The Press Association in the hope of raising further publicity. With a bit of luck and a lot of hard work, the first snowball thrown by David Heard could turn into an avalanche of public support for the scrapping of S24.

We can but try!

Whilst we are waiting for the additional boards to go up there are still things you can do to help. Please share this article on Facebook and also the Just Giving Campaign, the link for which can be found below.

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Ian Hamilton

14:06 PM, 8th May 2018, About 6 years ago

Congratulations on the. Billboard Campaign. I will be making a donation to the cause.

Do you think a national newspaper campaign or even local newspapers would be a good idea to run the campaign also. It's just that I think people walk/drive past billboards and within a few minutes of passing them, forget what they have just seen. Where's when sat reading a newspaper they are more focused on the content and it is more convenient to follow up via the web link advertised. All meant as constructive criticism. Cheers 👍

Mark Alexander - Founder of Property118

14:15 PM, 8th May 2018, About 6 years ago

Reply to the comment left by Ian Hamilton at 08/05/2018 - 14:06
Your comments are noted, but National newspaper Advertising is far more expensive than billboards.

People throw Newspapers away very quickly but drive past billboards daily. The message could, therefore, be taken in subconsciously.

It’s an experiment, only time will tell what level of impact it has. Better to do anything than nothing though.


14:30 PM, 8th May 2018, About 6 years ago

Hi all,

I would like to thank everybody for your help, advice, donations and warm response to this campaign.

I have contacted a number of billboard owner companies in an effort to not only get as many billboards out there as quickly as possible but also within a budget that will make the most of your generous donations. I am anxious to move forward but I am waiting for a response from the companies contacted. Meanwhile, I wanted everybody to know that I am actively working towards getting the next billboard up and I am sure that once we have an agreement in place others will follow very swiftly. Thank you once again and lets hope together we make a difference!

Onwards and upwards

David Heard

Jan Martin

16:39 PM, 8th May 2018, About 6 years ago

All sounds very positive.


17:28 PM, 9th May 2018, About 6 years ago

Just a quick update to let everybody know that we have secured a great initial package at an inclusive cost per board that most companies charge just for print and posting! Showcaseoutdoor of Poole have agreed to post a package of 10 boards inclusive of printing and posting for £300.00 per board plus VAT. This is an amazing deal and I would like to thank Matt of Showcaseoutdoor for putting together such a great package to get the campaign started with a wide scoping area albeit mainly based in the South at this stage but we are hoping that this boost will maintain the momentum of the campaign and give us time to build funds and negotiate to advertise in more prime locations that obviously demand a higher rate. To name some of the sites the boards will be located, Poole, Bournmouth, Andover, Taunton, Coventry, Southampton and Eastleigh. Lets hope this start in the South heads as far North as we can go including all the major cities.


7:07 AM, 10th May 2018, About 6 years ago

The billboards look amazing.
Would be worth going for internet advertising as well? This way it could be really targeted at tenants after they search for rental properties or similar terms.


7:31 AM, 10th May 2018, About 6 years ago

Reply to the comment left by H B at 10/05/2018 - 07:07
Thank you and yes I totally agree. The reason the boards have more text than a general drive by board was that the actual board itself was meant as a platform and focal point to be promoted through various other social and media tools. If their existence in each individual area can create dialogue and bring everyone to one focal point of information it may give us more power to make change through the strength of numbers in other campaigns whilst educating those unaware of the impending doom. Thank you for your support, it is very much appreciated.

Mark Alexander - Founder of Property118

7:52 AM, 10th May 2018, About 6 years ago

Reply to the comment left by H B at 10/05/2018 - 07:07
Why not print a copy and ask your local shops (especially letting agents) to display it in their windows and on notice bards. How about putting it in your car window? Let’s be creative! Please share your ideas and succeses in the comments section below. A PDF version of the billboard design can be downloaded at

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