Shelter’s Income and expenditure figures highlighted13:57 PM, 4th February 2019
About 2 weeks ago 35
The Just Giving billboard campaign highlighting “Section 24 Tax Reforms” has now raised over £4,000 🙂
We think a lot more is likely to be raised once people see pictures and newspaper reports of further billboards going up in Cities such as London, Birmingham, Manchester, Leeds, Newcastle etc. and we are all mega excited for that to happen ASAP.
In regards to the design of the billboard, we spotted the phrase “Section 24 Tax Reforms” alongside other references.
Accordingly, we took that as an opportunity to create a highly optimised website page to provide all the key information that anybody we could reasonably want people to read; e.g. MP’s, Councillors, Journalists, Tenants and Landlords.
We are pleased to report that that initiative worked out to perfection. If you now search Google for the phrase “Section 24 Tax Reforms” our preferred landing page comes out top of the search results.
Quite a few S24 campaigners, who we have known for a long time and trust very highly, have suggested that having reference to Property118.com/Tax might not be the most effective page to promote because it is geared primarily towards helping landlords.
David Heard made this choice deliberately because, at the time, there were very few appropriate and completely up-to-date landing pages he could have chosen as alternatives when he took the initiative to get the ball rolling.
The lady who helped David to design the visuals for the billboard has agreed to make minor tweaks to the design for free. This is a major relief because it means that none of the money raised will need to be spent on anything other than what it was intended for, i.e. to print, paper and paste more billboards and pay for the rental of advertising space.
All additional billboards will now have a single reference point; Search the internet for Section24.info
Also, the word “landlord” will be removed from the billboard.
The new landing page now ticks every box.
If you take a look at the article that comes top of the Google search results for “Section 24 Tax Reforms” you will see that we have made it as tenant friendly as possible, by pointing out that any guidance landlords receive to help them mitigate some or all of the consequences of S24 could in turn help tenants by preventing further rent increases. Please see the link below.
David Heard’s initiative has certainly caught people’s attention, and the more boards we can help him to raise money for the better.
What we need now are pictures of the new boards in-situ, and that cannot happen soon enough.
In regards to publicising the arrival of the billboards in major cities, we now have Chris Daniel on board. Chris has taken on the role of Press Liaison (Press@Property118.com), so he will be able to contact local media and The Press Association in the hope of raising further publicity. With a bit of luck and a lot of hard work, the first snowball thrown by David Heard could turn into an avalanche of public support for the scrapping of S24.
We can but try!
Whilst we are waiting for the additional boards to go up there are still things you can do to help. Please share this article on Facebook and also the Just Giving Campaign, the link for which can be found below.
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