Do landlords need a rebrand?

Hello, Given the way landlords are often portrayed by government, the media and some campaign groups, is it time for us to think seriously about how we describe ourselves?

The word “landlord” now seems to carry a negative image for many people, even though most of us are simply providing homes, taking financial risk, maintaining properties, complying with increasing regulation, and supplying accommodation that the country badly needs.

Would it help to start using a more positive and accurate description, such as “private housing providers”, “rental housing providers”, or “providers of accommodation”?

It may not solve the wider problems overnight, but language does matter.

If others are going to define us negatively, perhaps we should do more to define ourselves accurately.

Thank you,

Ryan