12:22 PM, 25th November 2011, About 11 years ago 11
One of the most important aspects of running a business is keeping one step ahead of the competition and providing a service over and above your competitors. There’s no better time to start this than now since with Smartphones in increasingly more pockets, the possibilities are endless. Every Letting or Estate Agent should look at investing in this technology to assist in the marketing of their properties and to make themselves more accessible.
One such technology is the QR Code. If you do not know what this is or you think you have never used one then read on. If you are fully aware of the power that this new technology offers then you already know the power that is just waiting to be unleashed!
QR stands for Quick Response. It is a square piece of what can only be described as a bunch of small black squares randomly arranged on a white background. To give you an idea of what it looks like take a look at this example:
Of course this is not restricted to creating a QR Code for your website. You can get creative with and use them for:
Letting agents and landlords have traditionally taken the time and effort to attend the property for a viewing with a prospective tenant, but the prospective tenant often decides as soon as they walk in the door that the property is not for them. By letting them have the ability to view properties right from their smartphone can save you and them valuable time.
There are various smartphone apps available on the market- free and paid for ones- that allow you to create your own “bunch of small black squares randomly arranged on a white background” which can then be used in a variety of ways to promote your business and the properties that you are marketing.
By embracing technology as it evolves allows you to stay one step ahead of the competition. As a letting agent, you need to make your business and property as accessible as possible. You owe it to yourself, but more importantly you owe it to your landlords!
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