PRS landlords under siege: Misrepresented and unheard!

The private rented sector is at a tipping point, and landlords are caught in the crosshairs of a perfect storm: we have a hostile Labour government, a media that’s easily swayed by tenant lobbying groups and landlord organisations struggling to make an impact.

The debate following the story about the Eastern Landlords’ Association (ELA) calling for a new national organisation to represent the sector struck a chord.

With the Renters’ Rights Bill coming soon, an exodus of landlords from the market is already underway, shrinking the pool of available homes and leaving tenants with fewer options.

Yet, despite the stakes, the voice of the landlord remains faint, drowned out by the belligerent noise of groups like Generation Rent and Shelter.

It’s time for landlords to stop being reasonable, start fighting tooth and nail and demand to be heard — or risk losing everything.

So, let’s congratulate ELA’s Paul Cunningham for raising a worthy question – one that all landlords should consider.

Britain’s housing crisis

For too long, landlords have been painted as the villains of Britain’s housing crisis.

Tenant advocacy groups churn out emotionally charged narratives, often laced with dubious statistics and illogical leaps, claiming that landlords wield unchecked power over vulnerable renters.

The media laps it up, and politicians – especially Labour, playing to the tenant-heavy voter base – nod along, eager to pull on its big boots to give a kicking to a group they’ve never liked: private sector landlords.

The Bill is the latest blow, piling on regulations that make a difficult business less viable.

Add in selective licensing schemes which were originally intended as a targeted tool but are now a cash cow for skint councils and it’s clear: this government isn’t just indifferent to landlords; it’s actively hostile.

But let’s not focus on Labour since the Tories also deserve a share in the brickbats being doled out after years of undermining landlords.

Strong opposition

So, why aren’t landlords pushing back harder? Many don’t join organisations like the National Residential Landlords Association (NRLA) because they see them as too soft, too willing to compromise rather than confront.

Being reasonable obviously hasn’t worked – all we’ve done is embolden the opposition.

Tenant groups like Generation Rent thrive on loud, unapologetic advocacy, even when their arguments don’t hold water.

Take its obsession with Section 21 ‘no-fault’ evictions: they peddle it as the root of all tenant woes, ignoring that revenge evictions have been outlawed and that landlords often use S21 as a last resort against non-paying or destructive tenants.

These holes in their logic are glaring, yet landlord groups rarely exploit them with the ferocity needed to shift the narrative.

Another reason is that a small proportion of landlords have signed up to the NRLA which leaves me wondering about the rest. Do they even know that the RRB is hurtling towards them?

Drive landlords out of the PRS

However, the NRLA and others have been warning that reforms like the Renters’ Rights Bill will drive landlords out of the PRS, reducing supply and pushing rents higher.

But warnings alone aren’t enough when the government’s agenda seems set – let’s hammer private landlords until the market is dominated by corporate ‘Build to Rent’ schemes.

Labour doesn’t really favour companies over individuals – it simply despises the idea of a private landlord owning property they’ve paid for with their own sweat and money.

And then ‘exploiting’ a tenant with a market rate rent for a comfortable and safe home.

So, what can be done? First, landlords need to get loud. We all need to join in.

OK, so the NRLA doesn’t have a problem with the demise of Section 21 and boosting membership numbers won’t help sway a government hell-bent on reshaping/destroying the PRS.

The approach of landlords needs to change, so let’s start by calling out the nonsense spouted by Shelter and Generation Rent – mainly about basic economics and S21.

Plus, social housing tenant satisfaction rates are much lower than the PRS so let’s highlight that.

We should also flag up that Build to Rent’s high-investment, low-return model won’t cater to low-income families.

We will see rents rise, and the housing shortage will worsen.

I keep asking: Where will tenants live then?

Issues that matter

Landlords also need to seize control of the issues that matter: how will new EPC assessments work? Tell tenants they will pay for the upgrade.

Let’s be honest we have the best audience available to explain what is happening to the PRS and it’s our tenants.

Explain why rents are going up, why they are likely to lose their home because their landlord is fed up and the numbers no longer work.

We have the knowledge from decades of real-world experience but lack the muscle and know-how to make Westminster listen.

So, why not engage with tenants directly?

Explain how responsible landlords keep the PRS afloat and how driving them out harms renters most.

Better yet, confront tenant groups by exposing their flimsy arguments while offering a vision of a balanced market that works for everyone.

Landlord bashing isn’t clever

Labour’s doubling down on the Tories’ misjudged landlord bashing isn’t clever – it’s reckless.

Growth in the PRS stems from tenant demand outstripping supply, NOT landlord greed.

Layer on heavier regulation and taxation, and you get today’s sky-high rents and a sector where bad landlords have little incentive to improve.

Meanwhile, the idea that selling off rental properties eases the housing crisis is a fantasy.

The government can dictate how we run properties we’ve bought and maintained yet offers no rights in return.

That’s nonsense on stilts.

It’s time to stop whispering politely through associations and start shouting from the rooftops.

Support the NRLA, but demand it fights harder.

Call out the ignorance of policymakers who think tenants are better off homeless than renting from a private landlord.

If the wind is blowing against us, we don’t adjust the sails, we build a stronger ship.

Anything less, and the PRS, along with its tenants, will pay the price.

Until next time,

The Landlord Crusader

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