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GoCompare have researched what the renting population of the UK are looking for in a rental property and what landlords actually offer in their advertisements. The interactive tool compares survey results which have been broken down nationally and by age group – allowing for greater insight into the world of renting. Survey questions included thoughts around the importance of quality of the area, number of bedrooms, and additional amenities such as cleaning or concierge services.
These results were compared against rental ads on RightMove which were crawled for common words and phrases to show what landlords are actually advertising.
Whilst the prices of houses have begun to decrease for the first time in over a decade, house prices still remain relatively high, meaning renting is the only viable option for the majority. GoCompare’s latest tool provides insight into what tenants are looking for and how landlords are missing the mark when advertising their properties.
You can view more of what tenants want and what landlords are advertising here.
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