Letting Fees MUST be disclosed in advertising as of Nov 1st 2013Make Text Bigger
Many of you will be aware of a ruling made by the Advertising Standards Authority (ASA) in March this year following a tenant complaint concerning letting fees. This meant that changes had to be made to the way letting agents and private landlords advertise, and as a regulator, the ASA has the power to enforce the rulings.
The Property Ombudsman led a working group to discuss the ruling and negotiate its implementation with the Committee of Advertising Practice (CAP), which writes the Advertising Codes applied by the ASA.
The discussions began immediately after the ruling and CAP has released new guidance today for agents and private landlords to adhere to. The guidance notes can be downloaded by completing the form below this article.
CAP has agreed to an 8-week period of grace to allow agents and landlords forewarning to make the changes outlined in the guidance so they are compliant from 1st November 2013 onwards.
Given that the ASA ruling had to be implemented and the practical limitations facing portals advertising rental properties online, this is the most practical outcome possible in the circumstances.
The CAP guidance includes:
- A background to the role and responsibilities of the ASA and CAP, and the ruling that led to the changes
- Guidance on how to interpret the ruling
- Timelines for implementation
- Points of contact for further information/support
Gerry Fitzjohn, Chief Operating Officer of The Property Ombudsman Service said “I recognise the impact this ruling has on letting agents and the industry as a whole and hope today’s CAP guidance provides some clarity on this issue.”
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