1 year ago | 23 comments
Shelter and HSBC have teamed up for a video campaign to show the realities of the housing crisis, as the housing charity claims people are living in fear over Section 21.
The housing charity and bank claim the video titled ‘Our House’ shows the realities for families living in “grotty-unsafe temporary accommodation where vital repairs go undone for months.”
The bank claims they will match all monetary donations received through Shelter’s Our House campaign up to a total of £100,000.
Shelter has blamed the temporary accommodation crisis on a combination of factors, including soaring rents, and says people are living in fear “over an eviction notice dropping through their letterbox at home.”
The video, set to the lyrics of Madness’ Our House, shows a family living in cramped temporary accommodation, with the father cleaning mould from the walls.
At the end, viewers are urged to “donate now,” while the YouTube description says: “HSBC UK will match all monetary donations received through Shelter’s Our House campaign up to a total of £100,000.”
Shelter and HSBC claim the partnership will make “a real difference” and are calling on the public to donate.
Shelter’s emergency helpline manager, Nadeem Khan said: “Together with HSBC UK, we’re working with families up and down the country to help build financial resilience and stop homelessness before it happens.
“Our House shines a light on the harsh reality that thousands face, and we’re calling on the public to stand with us in the fight to end homelessness for good.”
HSBC UK’s Head of Societal Purpose & Sustainability, Natalie Gregoire-Skeete, said: “With over 124,000 families in England at risk of homelessness, the ‘Our House’ campaign paints the stark reality faced by far too many families in the UK.
“By combining housing expertise, community insight, and practical financial support, our partnership with Shelter is helping people and families build financial resilience – support that can make a real difference when the unexpected happens.”
Shelter’s emergency helpline manager, Nadeem Khan blames Section 21 and soaring rents for the temporary accommodation crisis.
He said: “It’s utterly disgraceful that across the country, more and more families are being pushed to the brink of homelessness. Soaring rents, low incomes, and a chronic shortage of social homes mean that even parents who work tirelessly to put food on the table are struggling to keep a roof over their heads.
“Every day, we hear from people living with the constant fear that they could lose their home the moment an eviction notice drops through their letterbox. Many are skipping meals just to cover rent, cutting back on essentials, and making impossible choices simply to stay afloat.”
According to research by Shelter, there has been a 10% increase in the number of families assessed by their local council as homeless or at imminent risk of homelessness compared to five years ago.
Analysis by Shelter also reveals 124,210 families in England faced homelessness in 2024/25, the equivalent of one in every 57 families.
Single-parent families are almost four times more likely to be homeless or at imminent risk of homelessness, with one in every 24 single-parent households affected.
The risk varies regionally, with London (24% increase) and the North East (31% increase) seeing particularly sharp rises.
The full video can be seen below
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1 year ago | 23 comments
8 months ago | 16 comments
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Member Since September 2018 - Comments: 3508 - Articles: 5
1:15 PM, 8th September 2025, About 7 months ago
The housing charity and bank claim the video titled ‘Our House’ shows the realities for families living in “grotty-unsafe temporary accommodation where vital repairs go undone for months.”
NB the use of temp accommodation is limited to 6 weeks only. Any longer and that’s the Council’s problem entirely.
Member Since October 2013 - Comments: 1630 - Articles: 3
1:24 PM, 8th September 2025, About 7 months ago
Reply to the comment left by Reluctant Landlord at 08/09/2025 – 13:15
The condition of temporary housing is nothing to do with private landlords.
Member Since May 2016 - Comments: 1570 - Articles: 16
1:40 PM, 8th September 2025, About 7 months ago
#Boycott HSBC
Member Since May 2024 - Comments: 108
3:52 PM, 8th September 2025, About 7 months ago
Perhaps a new video with the same tune with different lyrics..
Our tenant, he says he will not pay the rent
Our tenant, because of his outgoings, says his money’s already spent 🎶
Member Since July 2022 - Comments: 2
7:18 PM, 8th September 2025, About 7 months ago
If Shelter thinks it’s so easy. Why don’t they use some of their fifty three million pounds a year of income to purchase the odd property. Show us all how it should be done.
Stop Bitching. Do something useful.
Member Since May 2024 - Comments: 204
5:09 AM, 9th September 2025, About 7 months ago
Reply to the comment left by northern landlord at 08/09/2025 – 11:41
Totally true, After seeing this, I’m sorry to say that I still hold an HSBC account.
What makes it worse is that the Hull city council know of 2 families living in a 2 bed house in Hull, where 1 family consists of 2, what is about to be 3 children and a mother and 2 large dogs living in a single room. and another family living in another room, I don’t know how many people in the other room.
I’m sure that this is a PRS house, they refuse to help out or do anything about it. They seem to say that its not their problem and the house is not overcrowded.
They are just turning a blind eye to it as they don’t want to pay. Hull must be a labour constituency?
Member Since December 2023 - Comments: 1575
7:47 AM, 9th September 2025, About 7 months ago
It is very simple. I’ll wrote this slowly so that those at Shelter (who don’t house anybody) might understand.
If you make being a landlord more difficult, more families will lose their homes. If not to Section 21, it will be Section 8.
Different vehicle, longer route, same destination.
If you make being a landlord more difficult, fewer homes will be bought. If fewer homes are bought, house builders will build fewer homes.
Member Since September 2018 - Comments: 3508 - Articles: 5
8:06 AM, 9th September 2025, About 7 months ago
Reply to the comment left by Desert Rat at 09/09/2025 – 05:08
Also councils also do not have to stick to rules regarding occupancy levels BECAUSE the accommodation they provide is temporary. This means they can and do over stuff spaces with too many people – and as a result of having less capacity, those people then in turn stay longer than that 6 week mandated period….
Once housing officer I used to deal with said my two bed flat, if used for temp accommodation, would be filled with at least a family unit of 5 or 6. Three in each bedroom is not unusual and the size of the room is not taken into consideration either.
The lounge area (with kitchen off not in a separate room) could also be used for sleeping at least 2.
Aawab’s Law when imposed on temp accommodation I presume is looking to stop this – you can’t have a law to stop the (majority) of cases of condensation and mould if you keep temp housing people like chickens with lack of space.
Member Since March 2015 - Comments: 120
8:47 AM, 9th September 2025, About 7 months ago
Reply to the comment left by Reluctant Landlord at 09/09/2025 – 08:06
Surely with the proposed abolition of a fixed term, any Landlord, if they wished could provide ‘temporary’ accommodation on that very same basis.
There would be more breaches of licensing as the goalposts have changed; there will be more exploitation of tenants, overcrowding and living conditions.
It seems there is one rule for councils and another for the private sector and yet the Renters Rights Bill is giving Councils more power to enforce penalties onto Landlords not sticking to the rules. “Do as I say, not as I do”
Member Since May 2023 - Comments: 225
1:16 AM, 13th September 2025, About 7 months ago
YAWN!
More deluded nonsense from political activists who house nobody.
Shameful that HSBC fall for this in a sad attempt to deny responsibility for the corporate takeover of housing and protection of their leverage as a lender as that direction is so obviously not in the tenants or owners interest.
Of course banks are happy for asset backed lending to own the risk that Monetary Policy Committee sets interest rates three weekly yet Reform Bill ensures one Section 13 per year so owners have to deal with costs outside their control while banks continue to profit.