Labour warned by Generation Rent of alienating core voters without a rent freeze

Labour warned by Generation Rent of alienating core voters without a rent freeze

Snow-covered house with cash flying around and the words “Rent Freeze,” symbolising the impact of rising rents on tenants
12:00 AM, 17th December 2025, 4 months ago 12

Labour needs to act decisively and introduce a rent freeze in England now or risk alienating its core voters who helped deliver a landslide victory.

Writing in Labour List, Nye Jones, the head of campaigns at Generation Rent, says that while the Renters’ Rights Act will reset the private sector, supporters are struggling with rent rises.

He writes that Labour’s blind spot on rents is becoming a political liability as the RRA doesn’t ‘tackle the soaring cost of renting’.

Mr Jones also criticises Labour’s plans to build more homes as an effective way to bring down rents.

Rent cap is ‘common sense’

He explains: “Generation Rent’s modelling found that, even if the government meets its target of building 1.5 million new homes, this will reduce rent inflation in England by just 1.8 percentage points.

“This analysis is based on a large share of these homes being for social rent, which has already come under threat as affordable housing targets for developments in London have since been significantly watered down.

“At Generation Rent, we believe a common sense solution to this problem is a cap on how much landlords can raise the rent, linked to the lower of inflation or wage growth.

“This would protect renters from sudden, unaffordable rent hikes, while still giving landlords room to raise the rent modestly in line with inflation.”

Rent cap in Devolution Bill

The tenant activist group has been pressing for the powers to be included in the English Devolution and Community Empowerment Bill.

That would give combined authority mayors the power to impose rent rises.

Sadiq Khan has said such authority sits at the ‘top of his list’, while Andy Burnham has previously voiced support.

However, ministers have indicated the proposal falls outside the bill’s scope.

Rents are a Labour ‘headache’

The government’s lack of action, Mr Jones believes, is ‘kicking the can down the road’ to create ‘real headache’ for Labour at the next election.

He adds: “Private renters were the most likely tenure type to vote for Labour in 2024.”

YouGov polling recently found Labour is losing twice as much support to parties on the left than on the right.

Plus, research from the Joseph Rowntree Foundation found that economic insecurity is the main reason for voters switching away from Labour.

Mr Jones points to Green Party leader Zack Polanski’s enthusiastic support of rent controls for helping the party take one sixth of Labour’s support.

Most landlords are retired

Landlords also come in for criticism with Mr Jones claiming that 42% of landlords declare mortgage interest payments on their tax returns and the rest don’t have a mortgage.

Also, according to the Private Landlord Survey, two thirds of landlords are retired and three in 10 are in full-time employment.

He writes: “Unchecked rents are leading to a huge transfer of wealth from traditionally Labour voting younger, working people to more conservative leaning asset rich people.”

“Each month, renters up and down the country continue to send a huge chunk of their income to a landlord who they may have never met.

“If this really is a government for working people, Labour must prove it by stopping runaway rent hikes from crushing the very voters who put the government in power.”


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Comments

  • Member Since November 2017 - Comments: 261

    10:20 AM, 17th December 2025, About 4 months ago

    I don’t think that anything Labour do about rents will have any major affect on their re-election chances. Only about 23% of the under 25’s are registered to vote, where as some 70% of over 55’s are. Labour have managed to hack off most over 55’s who are now a major section of the voting demographic.

    It’s also worth reviewing the numbers behind their ‘landslide victory’ in 2024. Of the eligible 100%, 40% didn’t vote, 40% voted non Labour and only 20% voted for Labour. Due to very skilled tactical voting and the splitting of the ‘right wing vote’ by reform, that 20% managed to get some 62% fo the MPs. Those figures are HMG derived.

    The demographic split of the non voting 40% is less clear, but it’s generally felt that 30% of them are over 55 years old, the very section that the Labour party have managed to hack off.

  • Member Since December 2019 - Comments: 18

    10:58 AM, 17th December 2025, About 4 months ago

    Quite right Tim Rogers. Nye Jones is wasting his time.

  • Member Since October 2013 - Comments: 1630 - Articles: 3

    11:07 AM, 17th December 2025, About 4 months ago

    By the time Labour’s core voters realise how much damage the RRA has done, there won’t be many left of that already rapidly shrinking number.

  • Member Since February 2018 - Comments: 627

    3:52 PM, 17th December 2025, About 4 months ago

    ‘“Each month, renters up and down the country continue to send a huge chunk of their income to a landlord who they may have never met’, as they do for their mobile, Netflix, the BBC, their car leasing company, their rent gives them the use of a proprerty worth hundreds of thousands on the strength of their deposit, it sounds extrordinarilly good value on that basis.

  • Member Since January 2015 - Comments: 58

    5:04 PM, 17th December 2025, About 4 months ago

    Do their figures include the big financial institutions who are buying up and/or building property to rent out on a massive scale? Are these the faceless landlords being referred to? Renters should be very fearful as there is little personal service from these, just rents significantly above what ordinary landlords are charging. Seems to me that Generation Rent will never be happy until all rents are free

  • Member Since February 2023 - Comments: 17

    7:53 PM, 17th December 2025, About 4 months ago

    Countries around the world successfully build social housing that provides high-quality accommodation. Given the massive demand in the UK, governments and local authorities should treat this like any other business: borrowing capital backed by the future rental yields they can achieve.

    Rent caps – even the indirect versions currently proposed in the UK, where increases can be challenged in court but not retrospectively applied, stifle the incentive to invest in or develop new housing. We have seen the negative effects of this in various US cities, Argentina, and Berlin. While some of these regions have attempted to mitigate the damage by exempting new builds from caps, the overall deterrent remains.

    I agree that housing is a fundamental right, much like food, energy, and transport. However, like those other essentials, it should be paid for by the consumer. If the government and ‘Generation Rent’ are up in arms over rising costs, the state should provide subsidies similar to the Energy Price Guarantee. Instead, the government finds it politically useful to demonise landlords, framing the issue as a bourgeoisie vs. proletariat dynamic to justify aggressive taxation on those with assets. What remains ignored by Labour and others is a serious discussion on what constitutes a ‘fair’ limit to such taxation.

  • Member Since October 2013 - Comments: 1630 - Articles: 3

    9:15 PM, 17th December 2025, About 4 months ago

    Reply to the comment left by Richard AA at 17/12/2025 – 19:53
    Difficult to decide what’s fair, but maybe something like a fixed percentage of profit (not yield), say, 10%. But that would need to be maintained through an annual rent increase to reflect a landlord’s increased costs. The profit level would need to be as good as the best return from investing in, say, a managed fund. Otherwise, why invest in BTL? I accept there would be added complexities, such as capital appreciation, but maybe it’s a start.

  • Member Since September 2018 - Comments: 3511 - Articles: 5

    10:50 AM, 18th December 2025, About 4 months ago

    Private money is the only way in which any housing is going to be built in this country going forward.

    If the ability to make profit/ROI is capped through universal rent increase embargoes, with the free market squashed through direct state intervention then the consequences are obvious.

    Even Liebour know this will only cut their nose off to spite their face.

  • Member Since October 2013 - Comments: 1630 - Articles: 3

    10:59 AM, 18th December 2025, About 4 months ago

    Reply to the comment left by Reluctant Landlord at 18/12/2025 – 10:50
    Unfortunately, Labour doesn’t know anything of any value to anyone.

  • Member Since September 2018 - Comments: 3511 - Articles: 5

    11:06 AM, 18th December 2025, About 4 months ago

    Reply to the comment left by NewYorkie at 17/12/2025 – 21:15
    its not about ‘fairness’. That concept does not exist in a free market economy – it’s socialist ideology.

    State housing provision and the private rental market are two separate identities. They provide for two different markets. There is no reason for them to compete against each other.

    The problem is when the state is unable to meet demand and act accordingly. Then the private market becomes the only alternative, because of their lack of action. This highlights an imbalance, yes but is it ‘unfair’? No. The state has simply failed to do its job properly and keep it’s own house in order.

    A socialist run state will seek to bear down on the private market – use it as the scapegoat – it is the enemy, so state intervention and control dominate. Investment in the private market then stalls, money is moved away, its too toxic.

    Exactly where we are now….

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