Tenants now prefer a text?

by Nick Thompson

10:18 AM, 13th October 2020
About A week ago

Tenants now prefer a text?

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Tenants now prefer a text?

Using text messages to remind tenants when rent is due and chase late payments provides a range of benefits, according to PayProp who say communicating via text not only saves time and resources, but also meets the needs of modern tenants, many of whom prefer not to receive direct phone calls.

 Why is SMS an effective communication method?

 Communicating with consumers via text message has become popular with companies across all sectors since proving to be more effective than phone calls and emails. According to a report from Mobilesquared, over 99% of all text messages are read by the recipient and approximately 90% are read within three minutes of delivery.

 “When it comes to chasing rent payments, it’s clear text messaging has become one of the most effective methods of communication,” says Neil Cobbold, chief sales officer at PayProp.

 “Traditionally, agents have used letters and phone calls to remind tenants about outstanding payments. However, letters are very easily ignored, while younger generations are less likely to speak on the phone.”

 “Even if tenants delete texts, they are highly likely to read them before they do so. Having the information pop up with urgency can encourage them into action with many renters now using mobile banking to pay their rent, either manually or by standing order.

 Meeting the needs of modern renters

 Recent research has also revealed that SMS messaging is the preferred communication channel for most renters. A survey by bill payment company PayPoint found that 57% of tenants were opposed to direct phone calls, with 62% preferring to receive texts instead.

 According to PayProp’s recent report on the effects of COVID-19 on the UK lettings sector, 91% of tenants who received an e-mail or text message arrears reminder from the platform in August 2020 paid some or all of their debt within seven days.

A record of text messages can further be kept and used as evidence further down the line if required. In the most serious cases, a phone call or in-person meeting may be needed. However, in the first instance, text messaging is an effective way of sending rent reminders.


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Comments

Alison King

21:38 PM, 13th October 2020
About A week ago

For important things and documents I use email. For day to day things I use WhatsApp. My HMO tenants have a WhatsApp group which we use for informal things. I store copies of documents and important correspondence in Dropbox.

The Forever Tenant

9:29 AM, 14th October 2020
About A week ago

I think this is my preferred way of communication.

I have my Landlords mobile, but generally I tend to text as its easier to get down all the information I want to say whereas I might miss it if I make a telephone call.

We also have Whatsapp as we found it was the best way of sending over photographs of any issues and updates (I recently remodelled the garden, with their approval).

I do think that is it true though that most people find is easier to read information and that receiving a telephone call can cause anxiety.

Mick Roberts

9:49 AM, 14th October 2020
About A week ago

Reply to the comment left by The Forever Tenant at 14/10/2020 - 09:29
Ha ha yes.
I have one gal, done just that this morning.
She hates anyone coming round her house or ringing her. At one point she din't give me her phone number for about 2 years. I said I can't operate like this sending a letter when anything is needed, I ain't no official Letting Agent.

So now & this morning, I text her (rent stopped 8 weeks on trot now), she digests it for 30 mins, her stress levels come down, then she rings me. I can't ring her-She just wun't answer.

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