10:12 AM, 21st September 2013, About 9 years ago 7
Can you help me? Who would you consider to be the official spokesperson/body for the lettings industry? I’ve only been in this industry for 12 months, so I’m still relatively a novice compared to most! But I would have thought ARLA? Yes? Anyone else?
I’m still fuming after only just catching up with the Watchdog / Rogue Traders episode from earlier in the week, when the last comment to screen was some ‘Letting agents, don’t act illegally’ – or words to that effect…so now 4.5m viewers think that most of the lettings agents are criminals! Yes I know it makes good TV, but where was the industry spokesperson saying that 99.5% of the industry aren’t like that?
If this was a business that had been featured, there would have been crisis PR in action immediately. Take Johnson & Johnson or EE who were also covered on that programme – there was an immediate response (albeit a bit wishy washy in some cases), but at least there was a response and not complete radio-silence. There wasn’t a single reference to this episode on the ARLA website this week (apologies if I’ve missed it and it was there).
So when did the PRS get such a bad rap? I read a thread somewhere that it was around a year ago that it started getting really bad in the media. I know we aren’t going to stop bad stories being publicised – nor should we, it’s a free country & a media-driven culture after all – but the industry needs to at least stand up for itself a bit more. I know that idiot company weren’t ARLA, they probably weren’t even regulated by TPO, but there needs to be an industry spokesman/body who stands up for the whole industry. Who is it?
The benefit of being new to this industry is that I can look at it with the benefit of the experience of other sectors – and I can assure you that if it was a solicitor or an accountant that was being shown up on Watchdog, those trade bodies would have their PR teams all over it! (and I’m no particular fan of the way ICAEW run themselves, but I’ll give them their due – they are very vocal & have helped over the past 100+ years to form the way their industry should be portrayed). We are still a relatively new sector – we need the same strategy! The majority of us want to increase standards across the board – let’s shout that from the rooftops (even more!)