17:59 PM, 13th July 2015, About 7 years ago 13
The following snapshot of our projections should be read in line with our business plan and detailed projections (available on request) together with the crowd funding pitch linked below.
We are raising funds to launch a national TV advertising campaign of our property portal by selling 10% of the shares in Property118 Portal Ltd via the Seedrs crowd funding platform.
The minimum amount of investment is £10 and we are only releasing £150,000 worth of shares.
The portal is fully operational and can be found on our home page.
To review our pitch please CLICK HERE
To incentivise investors to back small businesses and to compensate for the high risks associated with buying shares in start up companies the Government introduced the “Seed Enterprise Initiative Scheme” often abbreviated to SEIS. Investors receive a 50% tax credit/rebate on all shares purchased, plus additional CGT benefits, regardless of what rate of tax they pay! See this link for more details.
Property118 Portal Ltd should should drive more traffic (and hence sponsors and donations) to the other pages on Property118.com, which in turn should secure and enhance the viability of the Q&A forums, news, calculators and research tools provided for Property118 users, all are which are free to use and are funded by sponsorships and donations..
Before you are able to purchase shares you will need to self-certify that you are a sophisticated investor or complete a short test to comply with FCA regulations. This is because Crowd Funded investments into start-up businesses are notoriously risky (two out of three fail within two years) and you could lose every penny of your investment if things don’t go to plan. That’s why the SEIS scheme was created.
I also need to make it clear that investing into Property118 Portal Ltd will not make you an owner of Property118.com. The details of the relationship between the two are documented in this legal agreement. In layman’s terms (especially for property people) I hope the following explanation will help.
A business called Innovative Landlords Solutions began building Property118.com in 2011 with the intention of it eventually becoming an online shopping mall for landlords as well as a useful resource tool. Each of the businesses promoting their products and services in that mall would be tenants and pay rent (in the form of sponsorships). Alternatively, the founders of Property118.com would own shares in their businesses or have revenue sharing arrangements in place with them. The money raised (along with donations of course) is used to fund the running of the website, the news feeds, salaries, and specialist advice. It is vital to all members that we preserve the integrity of the website as a whole.
LettingSupermarket.com is one of the businesses we own shares in and as you may be aware they recently completed their own Crowd Funding and are doing very well. Property118 Portal Ltd is another separate business, the difference being that the founders of Property118 (myself, Neil Patterson etc.) are the shareholders, and you could be too.
The portal is the anchor tenant in our virtual shopping mall so naturally it gets the prime location, the home page of Property118.com, and it doesn’t have to pay any rent either. We think that’s only fair given the amount of personal time and money we’ve pumped into Property118.com – we hope you will agree. It is 10% of the shares in the business known as Property118 Portal Ltd that are available to invest into, NOT Property118.com or Innovative Landlord Solutions LLP.
To see our pitch on the crowd funding platform please CLICK HERE
If you would like to receive a copy of our full business plan and projections please email email@example.com
All the best
Mark Alexander – co-founder of Property118.com