Media Demonising LandlordsMake Text Bigger
Over the last couple of weeks I’ve posted some rather controversial made up headlines with the sole intention of attracting attention to a very real problem.
Today I’m going to prove my point.
Below are real headlines linked to articles which have appeared in National Media over the last few days …
|‘Rogue landlords’ exploit vulnerable families in Govanhill
Vulnerable families are being exploited by “rogue landlords” in the midst of the first minister’s constituency, a BBC Scotland investigation has found.
|Slum housing operated by ‘rogue’ Govanhill landlords
An investigation by BBC Scotland has revealed that some of the most vulnerable people in Scotland are being exploited by so-called rogue landlords ..
|Bristol Housing Crisis: Weston landlords are ‘running scared’ of licensing as tenants fight back
People living in private rented homes in Weston-super-Mare say they feel betrayed by council chiefs after a plan to copy Bristol’s successful landlord …
|LETTER: Greedy landlords adding to homelessness in Barrow
NW Evening Mail
Fast forward to the present where we now have a situation where greedy landlords have bought up property here, there and everywhere and are now …
SHAPING THE FUTURE
Whilst the media continues to brainwash society with headlines like the ones above we are on a hiding to nothing.
Of course there are rogues, no sector is without them, HOWEVER, we need more positive headlines. Here are a few examples of headlines which I think we would all like to read more of:-
Private Landlords Provide More Housing Than Social Landlords
Private Landlords Pay £X In Tax Every Year – Social Landlords Pay Nothing
83% Of Additional Homes Created By Private Landlords In Recent Decades
Two Thirds Of Students Are Reliant On Private Landlords
Veterans And Single Mums Reliant On Private Landlords
Private Landlords Provide Vital Mobility To Workers
Home Ownership Isn’t Right For Everybody – Private Landlords Are Vital
The Property118 community is best placed to write these articles but one leading Newspaper editor recently referred to us as an “echo chamber”. Not only do we need to produce more articles of this nature, we also need funding to employ PR agencies to get these facts in front of Joe Public. Another reporter recently told Property118 that the reason the media appears so biased towards landlords is because the likes of Shelter and Generation Rent are so well organised and submit well constructed articles. But isn’t that inevitable when we compare budgets?
The only way we are going to be able to balance media reporting is to make it easy for the National Media to share the facts. They haven’t got the resources to do their own investigations, we need to spoon feed them.
Resource costs money and if we want to see more positive media supporting the good work of private landlords then we all need to pay for that. We are suggesting just £10 a month for each Property118 Reader.
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