To-Let Advertising – Dissing the Opposition!Make Text Bigger
Sales and marketing isn’t my thing and I’m wondering how aggressive I should be in my property To-Let advertising.
The two bed apartment that I’m soon to complete on is approx 1,000 square foot in size. The problem is that almost every advertised property claims to be ‘spacious’!
I’m planning on letting at about 10-15% more than the average rent (the apartment also has lots of lovely period features etc).
In my drafted advert I say that it is “genuinely spacious” and I mention the square footage (and all the other good stuff about it…). However, I’m a little bit cheesed off that letting agents are describing 600 sq ft properties as spacious (they don’t mention the floor area, but as there’s a lot of new developments in the area it’s been easy to find out).
I know that prospective tenants will see the size difference for themselves when viewing, but you’ve got to get responses to the advert first.
I’m therefore tempted to be more aggressive in my advertising and make comparison, perhaps saying that “… (this is 50% more than the typical apartment in developments X, Y and Z)”. Or do you think that this would just be negative advertising and isn’t the done thing?
A trivial question I know, but any comments will be welcomed…
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