Tenant Profiling using social mediaMake Text Bigger
New software used by Tenant Assured is said to be able to profile prospective tenants, by using the social media platform of their choice, to assist landlords and agents select applicants. It is also supposed to be able to help ‘check up’ on tenants during the term of the tenancy.
Obviously only with an individuals express consent and by using Facebook, Twitter, Instagram etc. there are five main personality traits deemed important to landlords to understand about their tenants that the system will assess:
Using social media accounts will alert users to changes or patterns in a tenants life such as traveling, relationships and employment status.
It would be difficult to see people volunteering to permit this level of personal intrusion without feeling like they had no other option to secure a suitable home.
Ben Stubbs, MD of Score Assured, said “We can help landlords determine the potential problem tenants and help the good ones secure the property they really want.”
“The insights we are able to collect with the consent of the tenant will protect landlords from costs involved in collecting rent arrears, evictions or repairing damage to their property.”
“Currently landlords rely on third parties to pull together traditional checks. Our product can add another layer of security to this by helping landlords get to know their prospective tenants so much better.”
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