14:21 PM, 6th November 2012, About 10 years ago 20
I have produced a set of training notes called “SEO Made Easy – Marketing Your Business Online”. It reveals the secrets you need to know to make your website more popular. This is not theory, we use everything contained in this document here at Property118.
After you have read my training notes you will probably know more about Search Engine Optimisation than the person who built your website. Perhaps more importantly, you will also know how to implement this knowledge yourself.
For a bit of fun, and to check that I know what I’m are talking about, try a Google search for “Business Lawyers Norwich” and check out the spoof business profile for Nickett & Leggett solicitors.
As many of the readers of my articles on Property118 have business interests of their own I’ve decided to offer you a copy of the training notes I compiled whilst I was rolling out a major overhaul of a website for a group of solicitors. It will take you step by step through Search Engine Optimisation and online marketing in plain English. You don’t have to be an IT geek to understand it I can assure you. I tested it on the lawyers and many of them are not very IT savvy at all, to some of them a Cardex system is modern technology, others are a bit more up to date and have learned to use a fax machine! LOL
“But what does Mark Alexander know about SEO, internet marketing and web-development?” you might well ask!
OK, you know me as a property man. Therefore, I need to blow my own trumpet a bit here so please forgive me. The very fact that I teach Search Engine Optimisation to lawyers might give you a clue that I know a fair bit about the subject. It really isn’t a good idea to try to pull the wool over the eyes of a large group of lawyers!
My first business, which I built from scratch with initial capital of just £300, was ranked number 38 in The Sunday Times Profit Track 100 in 2008, I retired from it in 2009. One of the main reasons it was so successful is that we used the internet to generate literally 1,000’s of leads every month.
To add some fun to the “SEO Made Easy” document and the training I provide to lawyers on this subject I created a web-page to demonstrate what could be achieved. You can find it by searching Google for “Business Lawyers Norwich”. The profile ranks number one in the search results, just below the paid adverts, despite the fact that it is a profile of a spoof law firm called Nickit & Leggett which is run by the two old men from The Muppets.
You will also find that most of the articles written on Property118 also appear on page one of Google searches based on the Keywords or phrases in the article title. However, if you think that an article title is the key to SEO I’m sorry to say that it really isn’t, it’s just a tiny part of what is required.
My preference at this stage is for this information to be read and used by regular readers of Property118. I’ve only advertised it here for now to gain testimonials so with this in mind I’m offering the download at a very low price. Once I have enough testimonials I might well stop selling the document and only make it available to delegates who attend my training courses which will be priced significantly higher. Therefore, if you want to be sure to get hold of your copy of this incredibly valuable information whilst it’s so cheap you really need to act now – see below.
I only want happy customers. Therefore, to guarantee that you have nothing to lose I have decided to make this promise to you. If you are not entirely satisfied with the information contained in the document just email me within 3 days explaining why and I personally guarantee to refund your money, whether I agree with you or not.
OK, here’s the introduction to give you an idea of the style of the document ….
Getting your business to show on page one of Google results for a specific keyword or phrase has become the “Holy Grail” for marketing departments of most businesses.
The methodology of achieving Google page one presence is surrounded by mystique. A common misconception exists that the Google algorithm is some dark kept secret, a code which geeks the world over are trying to break.
Nothing could be further from the truth but the IT industry don’t share this truth as it is not in their interests to do so. Anybody can download the Google algorithm from the US patents office and Google’s own Head of Quality (Matt Cutts) even has a You Tube channel which updates anybody who is interested on new or proposed amendments to the Google algorithm. Google want their search engine users to find what they are looking for with ease. The problem is that most businesses and the people designing their websites don’t have the slightest idea how to help Google to achieve their objective and there are others who try to beat the system so the algorithm has to be constantly updated, the basic rules very rarely change though.
Most website designers are exactly that – DESIGNERS. In most cases they don’t know the first thing about SEO, they don’t need to, they simply bamboozle small businesses with ‘geek speak’ and fancy brochure style websites. Just because a web-site looks nice and does clever things does not mean it will be found. Most websites I look at are like well stocked shops, full of bargains, yet located in the North Pole, i.e. they are rarely visited.