Property118 scores a century – Progress to date

Property118 scores a century – Progress to date

12:42 PM, 5th March 2012, About 12 years ago 7

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We have just released the centennial edition of our eNewsletter so what better time for me to report on our progress and to thank everybody involved in our successes to date.

We launched on 4th January 2011 and what a year it has been!

It all started as a simple blog about my property investment strategy and my life experiences as a portfolio landlord, however, it has since grown to become the most popular online community amongst Private Rented Sector landlords and associated professions in the UK. This is thanks to our Guest Columnists and to everybody who reads, shares and comments on our articles. We now have 183,000 subscribers to our landlords Newsletter and some of the most influential and knowledgeable people in the Private Rented Sector writing and engaging with the community.

To date, 546 websites have linked to Property118 and according to the Alexa algorithm which is owned by Amazon we are ranked as 1,339 most popular website in the UK with our average visitor spending well over 10 minutes on-site and reading over six pages per visit.

Around 20% of the visitors to Property118 arrive at the website via links from our eNewsletters, the remaining 80% coming via Social Media, internet searches and News feeds. We have seen a massive increase in traffic to Property118 within the last month or so since we became a recognised News feed to Google News.

Our Directory now lists over 270,000 providers of services to the Private Rented Sector.

Our plans going forward are to forge even closer working relationships with the key influencers in the PRS including Landlord Associations and professional bodies representing the service providers listed in our Directory. Our mission is to continue to share best practice through increased awareness.

I would like to take this opportunity to thank Nick Tadd and Vanessa Warwick of the Property Tribes forum for their inspiration, guidance, support and friendship.

Last but not least, I would like to thank my team at Property118. I have never worked with such a professional and committed group of people. Their passion for building Property118 has been immense, they’ve not just seen their role in the development of the website as a job, they eat, sleep and breath it. For example, on the day we launched the Directory the whole team worked to 3am and were back in the office at 8am the following day. It’s not unusual for them to be tweeting about the site late into the evening and over the weekend. Thanks guys, you are all amazing!

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13:05 PM, 5th March 2012, About 12 years ago

Hi Mark,

Thanks for sharing this news - very well deserved!

It is also very kind of you to acknowledge myself and Nick - we appreciate it and are honoured to have played a small part in your success.

What I think your blog indicates, and in fact has been a huge part in your success, is that you have initiated a culture of sharing into your company and your team has taken ownership of your social media activities and embraced the whole ethos of sharing for the sake of sharing.

I contrast this to a post I saw this morning of a company offering to undertake my social media activity for £58.00 per month.

To me, that is the equivalent of sending your friend to chat up someone you fancy! 🙂

You lead from the top Mark and you have put a great team around you who understand the benefits of contributing to the social web ... first hand.  You are also driven, committed, creative, and a naturally sharing person and you have embraced and made your own all the social web strategies that we advocated to you.  

Thank you for promoting best practice and Landlordism and sharing the stuff and people that matter.

Here's to your next 100 newsletters and blogs!!

13:17 PM, 5th March 2012, About 12 years ago

Backatcha boss!

Mark Alexander - Founder of Property118

13:53 PM, 5th March 2012, About 12 years ago

QED Teena - you are supposed to be having a day off 🙂

Jonathan Clarke

14:09 PM, 5th March 2012, About 12 years ago

Yes well done Mark. I like the way you just  get on with things with a positive mind set, seemingly  limitless energy  and a great self belief. Many hesitate and ponder too long before they take action but you are a great doer, starting out at 100mph before  accelerating away from the crowd!  🙂 
Keep up the good work and best of luck with your future plans

15:08 PM, 5th March 2012, About 12 years ago

Hey Mark, this is great and well deserved - and thank you for the 'big up'.


13:10 PM, 12th March 2012, About 12 years ago

Congratulations Mark! 

David and I are very happy and proud to be associated with your site and promote it when and where we can.  You tackle issues that need to be aired and give a huge amount of useful and reliable information to landlords.  We have been amazed at times at the speed you accomplish things and the energy you put in is infectious - in the best possible way 🙂

Well done Mark, keep up the good work!

Mark Alexander - Founder of Property118

15:03 PM, 12th March 2012, About 12 years ago

Thanks for the lovely comments Jan, much appreciated 🙂

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