Industry body urges government to offer incentives to landlords amid soaring demand

Industry body urges government to offer incentives to landlords amid soaring demand

0:02 AM, 7th August 2025, About 4 months ago 4

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An industry body is calling for incentives to support landlords as demand continues to outstrip supply.

Propertymark’s housing insight report reveals available rental stock contracted further, averaging 9.75 properties per member branch, exacerbating supply shortages.

Propertymark is now urging the government to support landlords and acknowledge the role they play in the housing market.

Many landlords are choosing to sell up and exit the market

A Propertymark letting agent in the North East claims the housing crisis is worsening due to landlords leaving the market.

They told the report: “I believe the rental market in the Northeast is facing a crisis due to the growing shortage of available rental properties.

“Many landlords are choosing to sell up and exit the market, creating a desperate situation for renters.”

Similarly, in London, letting agents report landlords are choosing to leave the market due to the Renters’ Rights Bill.

The agent told the report: “Demand for rental remains strong but, many landlords are  considering exiting the sector due to spiralling costs and the restrictions that the Renters’ Rights Bill will impose.”

According to the housing report, demand continues to outpace supply, with six applicants competing for each available property, reinforcing pressure on renters.

Lack of support for landlords to invest

Propertymark warns the government the housing crisis will only worsen due to a lack of investment in the private rented sector.

Nathan Emerson, chief executive of Propertymark, said: “In the lettings sector, there appears to be little fluctuation in outlook in the short to medium term, with demand continuing to significantly outstrip the supply of available rental properties.

“This trend could worsen, not only due to a lack of support for landlords to invest in the sector, ultimately pushing rent levels higher across many regions, but also because tenants might now choose to stay put for longer, given the uncertainty and difficulty in finding a new home.”

Phil Spencer, founder of MoveiQ, is urging the government to support landlords.

He said: “Seeing another dip in the number of privately rented homes available will likely not boost renters’ confidence. Wages have generally failed to keep pace with rent increases over the years in many regions, with the issues further worsened by a slowdown in property investment within the sector.

“It would help enormously if we could all see the promotion of a healthy mix of tenures, and appreciate the important role that good, law-abiding landlords play in housing the nation.”

He adds: “We now need to nurture and incentivise current and future investment to avoid further fuelling this ever-increasing gap in available homes to rent and the resulting growing demand from renters.”

Always an interesting time of year for the sales market

Elsewhere in the report, the residential sales market sees a lull during the summer break.

According to the report, the UK’s average house price stood at £290,395, while residential sales volumes were lower than in May last year, and buyer registrations averaged 74 per branch.

Mr Spencer says: “This is always an interesting time of year for the sales market, as good weather, holidays, and school breaks often act as distractions.

“Possibly due to increasing transactional taxes in some nations, alongside ongoing financial and economic pressures for many, there appears to be plenty of property for buyers to choose from.

“To facilitate an efficient sales process, it is therefore more important than ever for sellers to have realistic price expectations and to list their property accordingly.”


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Crouchender

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Member Since January 2023 - Comments: 303

7:09 AM, 7th August 2025, About 4 months ago

Labour lot are not listening. They don’t understand supply/demand dynamics. Let alone how to run a business/ economy.

My London rents are up due to council selective licensing costs (and the associated changes they are demanding for a non HMO are OTT). As costs go up then the consumer/customer/tenant eventually has those costs passed on.

ONLY FOUR MORE YEARS TO SURVIVE THIS LOT. But the Autumn budget may well haste the demise of PRS.

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Cider Drinker

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Member Since December 2023 - Comments: 1514

8:49 AM, 7th August 2025, About 4 months ago

It’s not going to happen. The government need to extract more money eh from the housing market to fund their Leftie ideology.

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Downsize Government

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Member Since February 2020 - Comments: 355

10:07 AM, 7th August 2025, About 4 months ago

Reply to the comment left by Crouchender at 07/08/2025 – 07:09
Yes, lets hope the party that are not anti landlord get in. (Reform).

We might not make 4 more years, the IMF might have to step in well before then!

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Beaver

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Member Since May 2018 - Comments: 1959

15:57 PM, 7th August 2025, About 4 months ago

Reply to the comment left by Downsize Government at 07/08/2025 – 10:07
I’m not sure that labour has got the message about investment. The Telegraph just reported that a north-sea oil company is moving investment out of the UK because of tax rises:

https://www.telegraph.co.uk/business/2025/08/07/north-sea-giant-to-move-jobs-overseas-as-tax-rate-hits-111p/#:~:text=Britain%27s%20biggest%20oil%20and%20gas,and%20gas%20capital%20of%20Europe.

What’s interesting about this is that this company is considering moving investment TO NORWAY. The Norwegian Sovereign Investment Fund is one of the richest funds in the world. The Norwegian Sovereign Investment Fund gets returns on its equity of 18%:

https://www.swfinstitute.org/news/105373/norges-bank-returns-18-on-equities

The Norwegian Sovereign investment fund was built up from revenues from North Sea Oil. Norway used to be poor. Now it’s rich because of North Sea Oil.

I believe that the Norway is one of the countries that the UK Government has approached to invest in UK. It seems that they are going to want a double-digit return on their investment though doesn’t it?

Rachel Reeves is trying to make changes to force UK pension funds to invest in UK infrastructure projects. Some people like me who are old enough to remember when Norway was still poor will remember the people who invested in the Channel Tunnel. There’s a summary of that here:

https://johnredwoodsdiary.com/2018/01/21/the-channel-tunnel-has-proved-to-be-an-expensive-and-disappointing-investment/

It would fill me with alarm if for example Rachel from Accounts wanted me to invest my pension in HS2. Or any government infrastructure project.

Labour are trying to achieve economic growth.

Labour would probably get more economic growth if there was investment in housing. But very few companies or institutions are so awash with cash that they can just provide cash to build houses and don’t have to raise equity from somewhere. The Norwegian Sovereign Investment Fund could. But they seem to expect and get an 18% return on equity.

If you want to see investment in an activity…housing for example….it seems perverse to penalise the available investors from investing in it. I’m a small portfolio landlord…I’m being penalised for investing in housing.

How does that make any sense?

At the very least we shouldn’t be penalised for investing in energy-efficient housing. That’s one of the things that the Norwegian Sovereign Investment Fund has been able to help Norway invest in.

Can’t really see a labour government doing this…

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