Ever thought about blogging about property in your town?

by Mark Alexander

4 years ago

Ever thought about blogging about property in your town?

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Ever thought about blogging about property in your town?

Social Media is a great way to engage with people who think like you do and may even want to do business with you. It’s very different to advertising though. You wouldn’t walk into your local pub wearing a sandwich board and a megaphone advertising your business would you? However, if you get chatting to people and they ask for your business card there is a decent chance that you might end up doing business together. Social Media is much the same.

If you understand property in your area and you write about it then other people who are interested in property and your area are likely to follow your blog and to engage with you. They may also decide to do business with you if they like what you say. For example, a letting agent in Northampton might write about the properties he recently let, what the returns are like and some of the issues he’s managed to resolve on behalf of the landlords and tenants he works with.

You could of course start your own blog but who would find it?

That’s where blogging on Property118 makes sense.

Everything here is about property!

We have nearly 200,000 subscribers so you will never need to worry about whether people will read what you have to say.

What’s more, we have made it very easy to use so you don’t have to understand computer programming.

Best of all though, it doesn’t have to cost you a penny ๐Ÿ™‚

Property118 is a very powerful website so if you were to set up your member name as let’s say “Northampton Property Blog” then people would easily be able to find you on Google if they were to search that phrase. To prove this point I set up a spoof blog called “Business Lawyers Norwich”. Try searching that phrase on Google and see what comes up ๐Ÿ˜‰ You will find that it’s a joke profile of a solicitors firm which is run by Muppets and is called Nickett & Leggett Business Lawyers. Obviously they don’t really exist but the point is that the blog outranks all of the real Norwich business lawyers ย in Google search results hahaha

The best ways to make your blog interesting and to get engagement is to have a short, snappy, interest grabbing title and to ask question of your readers.

Example title – “Huge Erection In neighbours back yard.” – you can see why people would read that can’t you? The blog could be about a dispute over the neighbours building a fence too high?

A question to ask on such an article might be – “what would you do about this problem?” or “have you ever come across an issue about this and if so how did you resolve it?”

It really is very easy and it can also be a lot of fun ๐Ÿ™‚

When people leave comments on your blogs you will also receive an email notification.ย Ever thought about blogging about property in your town?

The starting point is to complete the form below. It needn’t cost you anything if you are not looking to get any business out of it. If you are looking for business then we also offer the online version of buying some business cards and helping you to distribute them, we call that business membership but we will tell you more about that when you’ve got started.


Romain Garcin

4 years ago

'Example title โ€“ โ€œHugh Erection In neighbours back yard.โ€ โ€“ you can see why people would read that canโ€™t you? The blog could be about a dispute over the neighbours building a fence too high?'

Hugh apologised and it was agreed to forget about all this.

Mark Alexander

4 years ago

Reply to the comment left by "Romain " at "14/01/2014 - 13:33":

LOL - typo now corrected. Should have read huge ๐Ÿ˜‰

Peter Simpson

4 years ago

Presumably Property 118 would gain the SEO ranking in Google for everyone first publishing their blog on the site, so although that helps Property 118 gain more ground in Google, how would that help a local business with its own Google ranking?

Would Property 118 give links back to outside blogs and accept second postings, as that would really help a local business on Google?

Surely posting direct to a business blog benefits a local business more?

If you had 10 blogs posting from 10 different cities, then Property 118 would gain ranking in searches for those areas.

Mark Alexander

4 years ago

Reply to the comment left by "Peter Simpson" at "14/01/2014 - 15:11":

I think you are missing the key points Peter.

Why would local businesses even want or need to have their own Google page rank and realistically, without investing an absolute fortune on SEO and advertising how likely is it they will ever get strong Page rank for the keywords they are seeking?

Why do local businesses ever need more than a one page website so that people can find them by their business name?

How much do businesses spend on websites and SEO? They don't need to spend all that money, it all here, even the audience they are seeking to engage. What more could any business possibly want?

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