England’s new rents hit a record £1,496 in July

England’s rents hit a new high in July with the average monthly rent for new tenancies climbing to £1,496, surpassing the previous record of £1,470 set in July 2024.

The data from the Goodlord Rental Index, reflects a staggering 18.3% month-on-month surge from June, driven by seasonal demand.

The summer months typically see heightened activity in the PRS, as students transition between lets, graduates relocate to urban centres, and families secure homes before the school year begins.

This year, the trend was amplified by a post-pandemic pattern established in 2020, when lockdown restrictions halted market movement, leading to a concentrated wave of tenancy expirations in June and July.

Annual rent rises are softening

The firm’s chief executive, William Reeve, said: “Throughout the year the data has been pointing to two clear trends: firstly, that we were likely to see new rental records set over the summer and secondly; that the year-on-year pace of price increases overall is starting to slow.

“This month’s figures show both predictions coming to pass.”

He added: “Across six years of operating the Index, we’ve never recorded a higher monthly rental average.

“Likewise, every month of 2025 has brought a softening of year-on-year rent inflation.

“So, whilst the market continues to operate under intense pressure, the late autumn could bring something more predictable in terms of rents and voids.”

North West saw steepest rise

Regionally, the North West experienced the steepest climb, with rents soaring by 42%, followed by the South West at 34% and the North East at 27%.

Greater London saw the smallest increase at 4%, with the South East close behind at 6%.

For tenants securing new properties in July, this translates to an extra £231 per month, or £2,772 annually, compared to June.

Year-on-year rental inflation has been declining throughout 2025, with July’s 1.8% increase significantly lower than February’s 4%.

Regional rent rise figures

However, regional variations persist: the East Midlands and South West saw slight declines of 1% and 1.6%, respectively.

Greater London and the West Midlands faced rises of nearly 5% and more than 6%.

The intense tenant demand also reduced void periods, which dropped from 20 days in June to 12 days in July, a 40% reduction.

Landlords in the North West saw the most dramatic shift, with voids plummeting from 22 days to just 5, a 77% fall.

The North East followed with a 65% reduction, while Greater London recorded a modest drop from 16 days to 14, Goodlord reports.

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