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Now is the perfect time for landlords who are looking to sell any of their Buy-to-Let properties to visit the Property118 Portal.
We expect 10’s of thousands of new viewers to visit our website every week looking for properties to buy with tenants in-situ from now on. This is because, as of today, Property118.com will have advertisements showing twice every hour between the hours of 6am to midnight on PropertyTV (Sky Channel 238). We have booked and paid for this level of advertising up to the end of October.
PropertyTV is a relatively small channel with circa 250,000 live viewers per day. However, the viewer demographics are a perfect match for us. Viewers of PropertyTv have a higher than average level of interest in property. Not all viewers will be landlords, but we can be reasonably confident that even those who aren’t will have friends who are Buy-to-Let landlords.
The purpose of this advertising is brand recognition and to get Property118 Portal talked about. By featuring so regularly we hope to make a regular and lasting impression on our target audience. Some of my family have joked that the frequency of our adverts is a form of brainwashing akin to Chinese Water Torture!
You may also see Property118 Portal advertised on other Sky TV channels, we have booked and paid for a further 3 million live TV impressions over the same period. To keep costs down we have not specified times or channels for this. Our thinking is that landlords are such a diverse group it is virtually impossible to stereotype them to watching certain TV programs at a certain time of day.
All of the above has cost us less than £25,000 including the advertisement production costs. We are hopeful this investment will enable us to quantity the returns from TV advertising. We will then be in a far better position to make commercial decisions on further investment into TV advertising exposure moving forwards.
Please also take a look at all the work we have done to the website at Property118.com since we completed our Crowd Funding. The functionality changes we promised in our business plan (revised post Summer 2015 Budget) has now been implemented. Below is a summary of the key changes:-
- The only data input required to commence a search is the name of the town or city
- Connecting enquirers to vendors or their agents is now free
- It is much easier for user to navigate the website
- The benefits and the process of upgrading free advertisements to Premium Listings are now simplified and obvious
- The integration with our Auction House partners, enabling advertisers to benefit from advertising on Rightmove and Zoopla, organise block viewings and maximise sale prices via online conditional bidding is now fully operational
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