9:50 AM, 12th August 2011, About 10 years ago 1
Based on the rapid growth and popularity of our Property News (UK Alexa rank 3,407 today) and our Testimonials Based Directory (launched this week) we are looking to develop a sister site for the USA market.
The new website will require private investment which we will look to raise via private financing and a stake in the enterprise. Much of the technology will be able to be transferrable, particularly the algorithims driving the Testimonials based functionality of the Directory.
We are currently investigating the best Property RSS News feeds in the USA property market so if you have any recommendations please leave a comment below.
The website will be called PropertyNews411.com as that what we do, Property, News and a Directory. The British equivalent to 411 is 118 hence our name in the UK.
The aggregated News Feeds will be a central point for Realtors and anybody connected to the property industry to pick up news to share with their clients. Users will include Realtors, Mortgage Brokers, Insurance Agents, Title Companies, Builders, Trades, professional bodies and of course property investors. Readers of the aggregated news feeds will be anybody with an interest in the US property market.
The Directory will not be like others that list business alphabetically in their various categories. Searches will be location and business based like other Directories but the results showing first will be the businesses with the most Testimonials. Our security prevents businesses from creating multiple testimonials for themselves in order to manipulate search results. All businesses will be responsible for securing testimonials from their own clients and trade/professional contacts.
The website will be marketed so that it is highly visible and receives an immense level of traffic. It’s easy to get testimonials on your own website but then only your customers get to see them. That’s like winking in the dark. We have a proven track record of building a highly regarded, high traffic website in the UK and that’s what we will be replicating in the US, an independent website with independent testimonials.
This is not a new concept as it’s already very popular in the travel industry. Who trusts the vacation company websites and glossy brochures these days without checking a website like TripAdvisor? We are simply bringing a proven model into the property industry.
Please do not mistake a Testimonials website with a Review website. There is no such thing as a negative testimonial but there are negative reviews. Our system allows businesses to decide which Testimonials to post. Negative reviews can simply be from spiteful competitors or can be from disgruntled clients. The former can be disregarded, the latter can be used as user feedback and an opportinity to turn a disgruntled customer into a raving fan.
We are looking to raise $1million in return for 25% of the business, from no more than 20 partners, to complete the build of the website and to promote the business. The business model enables us to minimise the investment requirement as ongoing marketing is achieved via word of mouth as a result of businesses seeking Testimonials.
The objective is to grow the directory to 400,000 free listings over a four year period and to convert 25% of those into premium advertisers with an average $500 annual spend. Free listing will simply include logo, contact details and the testimonials functionality. Premium listings will include a fully search engine optimised business description, Google Maps, Twitter feeds and YouTube Channels embedded. The following links to a Premium Listing
For all press enquiries including hi res. images or to obtain a Property118.com Media Pack please call us on 01603 489118
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