Precise Mortgages reveals its new brand identity

Precise Mortgages has unveiled a new brand identity, characterised by a fresh and distinctive look and the makeover coincides with the launch of its redesigned broker and customer websites.

The popular lender will now be called Precise, and its broker platform has received a significant overhaul, featuring a complete rebuild with new tools designed to speed up the mortgage application process.

Precise says that brokers can expect quicker answers and enhanced functionality to help their landlord clients.

‘Redefine what we stand for’

Jon Hall, the group managing director of mortgages and savings at OSB Group, said: “This isn’t just about launching a new logo or a flashy marketing campaign – we’re taking the opportunity to redefine what we stand for and how this underpins everything we do from this point forward.

“We involved our broker partners from the outset to ensure their industry frustrations and concerns were addressed and incorporated.

“We’ve also collaborated with our internal teams to ensure we’re fully aligned so that brokers experience consistent and clearly defined interactions with Precise that services their requirements quickly with minimum fuss.”

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