Landlord optimism rebounds as sector confidence climbs

Confidence is edging back into the private rented sector, with a growing share of landlords expressing a more positive outlook despite ongoing financial and regulatory strain.

Research from Rely, the buy to let lender which is part of the OSB Group, points to a notable upswing in sentiment over the past year.

Its annual Landlord Leaders 2025 study found that 62% of landlords now feel optimistic about operating in the sector.

That marks a sizeable rise from 47% recorded previously, signalling renewed belief in the long-term viability of letting.

Landlord sentiment improves

The group lending distribution director, Adrian Moloney, said: “We are seeing a clear shift in sentiment in the buy to let space.

“Confidence is returning as landlords adapt to a new operating environment.

“This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.”

He added: “Rising optimism reflects landlords taking control of their businesses, seeking advice, planning for the long term and focusing on sustainability rather than short-term reactions.”

Fewer worried about the future

However, landlords are facing growing cost pressures, compliance demands and tenant affordability issues.

Despite that, fewer landlords are questioning their future in the PRS.

Around 24% say they are concerned and reassessing their role, down from 29% a year earlier.

The share reporting outright pessimism has also fallen, pointing to a market adjusting rather than withdrawing.

A quarter of respondents describe the sector’s prospects as positive overall.

The findings also highlight how landlords view their broader contribution with 62% believing they provide a vital service by housing those most in need.