Fleet Mortgages unveils new look and website

Fleet Mortgages unveils new look and website

0:02 AM, 16th February 2024, About 8 months ago

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Buy to let lender Fleet Mortgages has unveiled a new look and website for its 10th year in business.

The rebrand aims to show a modern image and reflect its increased size and scale, especially its recent expansion and its partnership with its owners, Starling Bank.

Fleet’s chief commercial officer, Steve Cox, said: “We’re able to launch our rebrand to market, with a new logo, new materials and documentation, and a new website.

“We think this is a much more modern image, which is important, not just in terms of reflecting our growth – we have doubled in size in terms of both people and business levels – but clearly in terms of our new ownership, our relationship with Starling Bank, and what we all intend to achieve with Fleet in the years to come.

‘We were something of a ‘scrappy’ start-up’

Mr Cox continued: “Where once we were something of a ‘scrappy’ start-up, we are now very close to our 10th anniversary and are moving into the next stage of our development.

“We have undergone something of a transformation during that period and we feel this rebrand shows who Fleet is now, and who we will continue to be in the future.

“People are at the heart of this business, and we wanted to highlight this with our new strapline, and a real focus on the people who set Fleet apart; those who advisers engage with every single day, our in-house teams, our underwriters, and our sales staff who are both out in the field and available via head office.”

He added: “We’re all excited about the future for Fleet, in continuing to develop our service and product offering, investing in our staff and operation, and ensuring we are able to provide everything advisers and their landlord borrower clients need for many years to come.”

‘Everything starts with a good conversation’

The logo features a new slogan for the business, ‘Everything starts with a good conversation’, which emphasises the direct customer service it provides to advisers, as well as the strength of Fleet’s entire staff and its underwriting department who talk directly to advisers.

Fleet offers a range of products only through advisers to landlord borrowers covering three main categories; standard, limited company and HMO/multi-unit block.

It also launched a limited edition, five-year fixed-rate products with no completion fees last week, with standard/limited company borrowers getting a rate of 5.59%, while for HMO/MUB borrowers the rate is 5.93%.


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