Generation Rent rent freeze campaign targets Angela Rayner

Generation Rent rent freeze campaign targets Angela Rayner

Rent freeze campaign graphic showing frozen rent sign, Housing Secretary Angela Rayner and Generation Rent postcard initiative.
12:01 AM, 29th July 2026, 23 seconds ago

Private renters are being encouraged to press new Housing Secretary Angela Rayner to bring in a rent freeze with a targeted postcard campaign.

Generation Rent has launched a postcard drive asking the government to restrict how much landlords can increase rents.

The campaign group says England has not had what it describes as proper rent controls since 1988.

It claims the number of private renters has risen by around 1,200% during that period.

Rents cost more

As part of its argument, the organisation says a basic 10-item food shop would cost nearly £120 today had grocery prices increased at the same rate as rents.

That would be more than five times the amount shoppers currently pay, it adds.

Generation Rent also says more than a third of private renters are living in poverty.

It argues that another inflation spike would increase the pressure on households and has called for ministers to introduce a limit on rent rises.

Tell Angela your details

The campaign is using physical postcards rather than relying solely on emails.

Renters can include details of their own experiences before the cards are sent to the Housing Secretary.

According to the group, printed correspondence carrying personal accounts is more likely to remain with politicians and can provide a more effective way of reaching decision-makers.

The postcards were designed by Generation Rent and cost £2.75 to send one or supporters can contribute towards the cost of a card for somebody on a lower income.

A limited number can also be sent free of charge.


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