Landlords selling now are getting better prices. Here’s why timing is everything

Something is shifting in the property market and, luckily for us, it isn’t another drove of bad news. In fact, it’s quite the opposite.

While most of the noise is about rising costs, tightening regulation and an uncertain economic backdrop, cue the landlords quietly getting on with things in the background to squeeze the most equity out of their portfolios. They’re selling. Strategically. And they’re selling well.

Why sell, you might ask? Because as we move closer to the Renters’ Rights Act coming into full force, the reality is becoming clear. This isn’t going to be a minor change for landlords throughout the sector. It’s a structural shift that will make holding certain properties more complex, more time-consuming, and ultimately less profitable. You know it, and we know it.

For many, the pressure has been building for years. Section 24. Increasing compliance. Higher mortgage rates. Mounting refurb costs. Problem tenants. Empty properties. What was once a straightforward investment has, for some, become an operational drain.

The solution for many is extremely clear: it’s time to cut some of our losses and sell. But the key is when. When’s the best time to sell to get the highest amount out of the portfolios we’ve built over the last 10+ years? How do we go about selling them? And do we need to sell all of them?

At Landlord Sales Agency, we’re experts in landlord portfolio exits. We know exactly how to deal with tenants, fast, and we know how to get properties sold for the highest prices, and which ones to sell – because the truth is, you don’t have to sell them all. We also know that the last thing landlords need are properties sitting unsold for months. Overpriced listings chasing unrealistic expectations. Deals falling through. Time being wasted.

We’ve developed a strategy to overcome all of this: on average, all our properties sell in less than 28 days.

In fact, we’ve become so good at helping landlords claw back profits and get out of their situations that this month we’re reducing our enquiries to focus on one group of landlords in particular: landlords with freehold houses in the North West and Midlands, typically priced between £70,000 and £150,000.

For our database of over 30,000 private buyers, demand for these specific properties has skyrocketed. Houses based in these areas around these prices are vastly outperforming much of the wider market.

It’s not just investors buying. We’re seeing strong demand from first-time buyers who get text messages from our sales team every time we list one of your properties. It’s creating competition between first-time buyers and investors, and as such, prices rise.

What’s more, it’s how we’re selling that’s helping landlords get the best prices for their properties. This isn’t about chasing the absolute top price, it’s about creating the right conditions for a sale, and that means an attractive starting price.

Instead of overpromising landlords on what they can achieve, at Landlord Sales Agency, we do the opposite: we price to attract. This creates urgency, letting the market compete, and it’s working: around 80 landlords per week are coming to us looking to sell. What’s more we’re experts in dealing with tenants: no matter what obstacle, no matter what access issues, we’re trained to go above and beyond to liaise with tenants on your behalf to ensure that sales move fast and efficiently. Zero fuss.

But as you well know, so much of this game relies on timing. With the Renters’ Rights Act just around the corner, and with more and more landlords looking to exit, the window to achieve the best prices is closing.

Because as more landlords look to exit, supply will increase, competition will rise and ultimately, prices will drop.

So if you’re a landlord with freehold houses in the North West and Midlands priced between £70,000 and £150,000, we’re ready to get them sold.

We have the market. And for those who move first, the opportunity is right now.