Lenders boost BTL market with new landlord deals

Three leading lenders have unveiled new and improved buy to let products this week, aiming to ease affordability pressures for landlords and give brokers more tools.

Landbay has expanded its Premier range with two new like-for-like remortgage products, designed to help landlords manage costs while maintaining flexibility.

Its two-year fixed-rate remortgage is priced at 4.49% up to 75% LTV with a 2% fee.

The product transfer version, available only to existing borrowers approaching reversion, is set at 4.54% with the same fee and LTV.

Both options have a loan range from £30,000 to £2 million, catering to a wide spectrum of portfolio sizes.

Meet landlord challenges

Stress testing is set at either the pay rate or 4.50%, whichever is higher to meet with Landbay’s affordability assessments.

The lender’s sales and distribution director, Rob Stanton, said: “These new Premier like-for-like products are a direct response to the ongoing challenges landlords face in today’s market – particularly around affordability.

“By introducing these competitive two-year fixes, we’re providing further help with affordability.”

He added: “This not only gives landlords much-needed breathing space when remortgaging but also equips our broker partners with a stronger toolkit to secure deals efficiently.”

The Premier range targets landlords with up to 15 properties in limited company SPVs, offering competitive rates and flexible lending criteria.

FHL’s holiday let products

Meanwhile, Foundation Home Loans has announced rate cuts across its core and limited-edition holiday let products.

The lender has reduced both its two- and five-year fixed-rate core holiday let options by 0.10%, with pricing now starting from 6.24% up to 75% LTV for a five-year fix and 6.54% for a two-year fix.

Its limited-edition five-year product has also dropped to 5.99%, now featuring a flat £7,995 fee instead of 2.5%, targeting higher-value loans starting at £250,000.

The changes are aimed at landlords operating in the short-stay sector, which continues to show resilience despite wider market pressures.

Foundation’s affordability assessments consider verified holiday rental income, a key advantage in this segment.

Its director of product, Tom Jacobs, said: “The holiday let market has proven remarkably resilient, with sustained demand from both domestic and overseas visitors driving strong occupancy levels and competitive yields.

“By refining our pricing and fee structure, particularly on larger loan sizes, we’re making our products even more accessible and attractive to landlords and intermediaries operating in this space.”

HSBC is best BTL buy

Adding further momentum to the week’s activity, HSBC has adjusted several of its landlord products, introducing a two-year fixed rate at 4.34% for second-time buyers up to 60% LTV.

The deal comes with no product fee, a free valuation and flexible overpayment options, earning it an ‘Excellent’ rating from Moneyfactscompare.co.uk.

The platform’s head of news, Adam French, said: “This week, HSBC has made changes across most of its range for landlords.

“The two-year fixed rate option for second-time buyers is now priced at 4.34%.

“The deal is available at 60% loan-to-value and landlords will note there are no product fees and a free valuation incentive.”

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