Using social media to reduce rental voids

Using social media to reduce rental voids

6:37 AM, 22nd July 2011, About 12 years ago 1

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Mark Alexander - founder of

In this video blog Mark Alexander, buy to let landlord and founder of explains how he uses Social Media to reduce rental voids. His clients are his best ambassadors and Mark uses testimonials from them to promote his business. Mark explains how his strategy to promote his rental properties will be incorporated into the Directory for businesses providing services to the Private Rental Sector.  The Directory and a variety of additional promotional services are due to be launched in the next week or so.

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11:35 AM, 22nd July 2011, About 12 years ago

Couldn't agree more - as you can probably tell from my websites address. Harness the power of social media and the internet to advertise your business/properties or you're missing a trick. If you don't have a website for your business you're missing out on potentially thousands of leads.

Once your websites live be sure to experiment with google adwords; the most direct form of advertising you could hope for. You're only charged when someone actively seeking your service clicks through to your webpage, it doesn't get much better than that. Long gone are the days of printing out 5000 leaflets, 4000 of which are put straight in the bin. We just signed a group up that found us through googleads, their click cost us £0.34, the post dated cheques I just collected cover the mortgage thrice over for the next 12 months. And you dont need to be a techno genius, get a local PC company/web designer to walk you through it for a few hours and it will pay dividends in the long run.

And of course build your 'natural' search listing by having other businesses in a similar field link to your website, like property118 for example =)

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