Rightmove moves to real time uploadsMake Text Bigger
Every renter can profess to the frustration of seeing a property listed online and calling up just to be told “sorry, that’s just gone, but if you would like to register with us.”
Imagine if prospective renters and buyers were sent an update the moment a landlord or vendor instructed their agent.
Rightmove are currently testing a ‘Real-Time Data Feed’ (RTDF), allowing agents to list property instantly.
While a real-time listing API (Application Programming Interface – allows computers to talk to each other) is overdue, Rightmove’s RTDF is well produced as a thoroughly modern JSON-based API.
Rightmove are the current dominant property portal in the UK, with Zoopla quickly coming up in their rear view mirror. With both services providing near identical experiences for consumers, innovations like these could be key.
In a world of instant data and a fast-moving property market, those agents who can list live to Rightmove, will get applicants and enquiries before they return from their appraisals/valuations.
Take up of the new service will be dependant on the 350plus agency software companies that feed listings into portals like Rightmove and Zoopla. Comments on Zoopla’s public API forums indicate Zoopla has no plans to provide a listing API (http://developer.zoopla.com/forum/read/160852).
There are many property tech start-ups in London making noise about replacing Rightmove. This new listing ‘standard’ may prove an opportunity to tie closer with both portals and agency software providers, giving their own innovations easier distribution to agents.
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